February 19, 2022 |
Internet Marketing in Singapore

Internet Marketing in Singapore

 

Internet marketing has become more popular than ever, with most brands working on their online presence to keep their relevance and also to keep in touch with their consumers. There are 5.45 million internet users in Singapore in January of this year—a whopping 92% of the entire population. If there is one thing that companies can hugely benefit from, it’s their online presence. After all, judging by its number of users, the internet is the best platform out there to showcase your products and services. 

 

What is Internet Marketing?

 

Internet is an all-encompassing entity—anyone can put videos, blogs, images, and other types of content on it for various purposes. With the number of people and businesses that are using the internet, you might be wondering how you can make your brand recognised by the right audience.

 

This is where internet marketing takes place. 

 

Marketing has always been about reaching out to your consumers and informing them about the products and services you offer. Print advertisements, billboards, and TV commercials are created for this purpose. Internet marketing is pretty much the same thing, except that you use digital media to reach your audience and tell them about your brand. Simply put, the internet, along with the smartphones that most people use these days, is your tool to connect with your customers, tell them about your brand, and lure them to purchase your products. 

 

At some point, we also call it digital marketing.

 

What’s good about the internet is it offers distinct advantages that other platforms cannot simply provide. It has a wide scope of reach, it gives an option to create personalised content, the opportunity to build personal connections with your customers, and for the most part, it is cost-effective. Businesses rely on the internet to boost their brands and no doubt that you need it too, for the success of your business in the coming years.

 

How To Conduct Internet Marketing in Singapore

 

Internet marketing or digital marketing usually includes the process of understanding your target audience, doing substantial steps to create meaningful connections with them, and finally working to maintain this connection. Then you just repeat the process to expand your reach. There are a number of ways how to connect with your customers—the internet offers numerous options on this. In Singapore, this is how you conduct internet marketing:

 

Step #1: Define your user personas 

Digital marketing success begins with being able to define your right target audience. Thus, the first thing you should do is to know the people with whom you are going to market your business. Your potential customers are out there—you just have to identify who they are exactly so that you know how you would communicate with them in ways that they would be interested in. You can do this by conducting surveys and interviews. You may want to ask them the following:

  • their age brackets
  • salary range
  • the qualities they look for in a brand 
  • the factors they consider when buying a new product (e.g. price, packaging, customer feedback, etc.)

 

Your questions might slightly be different from these depending on the products and services you offer but this data should be able to give you the idea of which marketing channel works best for your target audience. 

 

Step #2: Competitor analysis and SWOT analysis 

It is crucial to know more about the brands you are competing with. It helps you evaluate your own brand and identify your competitive advantage over them. You can ask your target audience about your potential competitors during your survey. From there, you can analyse them and work on your brand’s distinct selling points.  

 

 

Step #3: Identify your marketing goals

Just like all the other campaigns, your digital marketing efforts should gear toward a certain goal (or goals).  These goals vary depending on what your brand needs and wants. To determine your goal, you need to ask yourself if you want to:

  • increase your revenue, and by how much if this is the goal.
  • increase your sales conversions and/or website traffic.
  • establish your brand’s social media presence.
  • Increase engagements on your social media pages.

 

Goals are important because they will help you establish the framework of your campaign. Just make sure that your goals are realistic and achievable within a given timeframe. 

 

Step #4: Decide on the marketing channels you will use

Internet marketing provides a variety of ways when it comes to communicating with your customers. The marketing goals you’ve set will help you decide which channel suits the best for your brand. For example, if you want to generate more traffic on your website, you can focus on email marketing or producing useful and relevant blog posts. If you want to increase the number of engagements on your social medial pages, then you should strategise on social media marketing. 

 

Step #5: Start working

Now you’ve reached the most exciting part—the execution of your campaign. This is the stage where you produce the collaterals and other materials needed for your digital marketing campaign.

 

Types of Internet Marketing

 

If there is one place where you can do practically everything, it’s the internet. You can communicate with both friends and strangers, showcase your talents, and of course, you can tell people about your business and the products you offer. There are also several ways how you can do internet marketing, and these are the most popular ones:

 

#1: Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)

SEO is considered one of the pillars of digital marketing. Search engine optimisation fundamentally means working on your web pages so that it organically appears on Google when a user searches for a topic relevant to your content. This strategy needs a little more time and effort but can provide amazing results. Search engine marketing, on the other hand, is paid listings that drive traffic to your site. 

 

#2: Content Marketing

Many people think that content marketing is essentially just any form of marketing. This perception is easily made because it can be in a form of blogs, videos, infographics, and even podcasts. However, its distinct feature is that it gives you the freedom to explore the possibilities of adding value to the lives of your consumers through content. This is how personal connections and far-reaching relationships are created between your brand and your consumers. 

 

#3: Social Media Marketing

Social media marketing is pretty straightforward, and this is the type of internet marketing that everyone knows about. There’s hardly anyone who hasn’t seen the word “Sponsored” in their Instagram feed these days. With approximately 5.33 million social media users in Singapore, there’s no wonder that it is the best platform for advertisers to engage and communicate with their audience. 

 

#4: Email Marketing

Email marketing has been there ever since internet marketing existed. It may be as old as time, but it still remains one of the most effective ways in driving website traffic through your links and informing your customers about your products and services. Many people these days still feel emails are personal, so this strategy also works best if you want to establish a certain connection with your audience. 

 

#5: Affiliate Marketing

If you’ve seen social media influencers who provide links of where to buy the things they used in their content (not necessarily promoting them), that must be affiliate marketing. Basically, the influencers will receive a small commission each time a user clicks on their link and purchase a product through that link. 

 

In Conclusion

 

With almost the entire population using the internet, we have entered the era where businesses in Singapore need to invest in digital marketing to make their brands known and stay relevant. Keep in mind though, that successful internet marketing happens when you conduct thorough market research and competitor analysis. Focus on the strengths and the potential of your brand—identify its unique selling points and distinct qualities that your potential customers will consider. The results of your research, along with your marketing goals are what will determine the most effective marketing channel for your business. From there, you can come up with your content strategy, and execute from there.

 

The digital economy continues to grow and evolve, and therefore it is safe to say that digital transformation holds the future. 

 

Learn More About Digital Marketing

 

Equip yourself with an in-depth understanding of the fundamentals of digital marketing by signing up for the Professional Diploma in Digital Marketing and Campaign Strategy. This programme consists of modules that provide the essential knowledge on the pillars of digital marketing—SEO, SEM, content strategy, social media marketing, and more. Click here to talk to one of our consultants today and learn more about the class schedule and available subsidies.

 

Curious about the possible jobs where you can apply these skills? Check out the digital marketing jobs in Singapore right here. 

 

Take ownership of your life-long learning and sign-up for one of our courses today!

 

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Finding your ideal job or what you want to accomplish is not always easy. We all have dream occupations when we are young (or even a little older), careers that we believe would be ideal for us and result in a successful path. Contrary to popular belief, many professions are substantially different in reality.

Today’s workforce is more qualified and skilled than ever. It can be challenging to land a job if you can’t demonstrate that you have any qualifications or skills because businesses have a broader pool of people to pick from.

In this blog, we’ll give you some tips to assess the kind of work-life you envision.

 

Know your passion

Others opt to devote their entire working lives to their passions, while some people choose to pursue them in their spare time. Work can become less of a chore and more of a gratifying and fulfilling way when you are enthusiastic about what you do. Finding a healthy work/life balance requires that you are content with your employment decision. It’s never too late or too early to discover and pursue your actual passions, regardless of how recently you’ve begun to consider your career or how stuck you feel in a job that doesn’t make you happy. Discovering your passion may help you determine your desired salary level, benefits, and other factors.

 

You may try to explore Training Vision Institute programme offerings and start by taking up a diploma of your desired course.

 

Know your skills

Think about your strengths. Identifying both your soft and hard skills that will eventually direct you to specific interests. Or you might want to assess yourself and think of your natural talents that inspire and motivates you to complete particular tasks.

 

Explore Career paths

Spend some time searching various careers once you’ve determined a few areas of interest. You might be able to identify occupations that you are naturally drawn to by reading job descriptions. If you discovered that your current job is not something you want to pursue, you may still apply or enroll in courses that offer basics, fundamentals, and certifications that can help you with your career switch and start your new journey right away. Training Vision Institute offers programmes that can be completed in less than 12 months. From digital marketing, service management, leadership and people management, service leadership, and others. (insert link)

 

It’s okay to work and learn at the same time

Working doesn’t preclude learning. Learning is endless and there are lots of opportunities for you to learn something new, so make the most out of any chances you get. Keep in mind that even abilities that don’t appear relevant right now might later prove useful. Training Vision Institute offers online and blended learning that you might want to try. Online learning is proven to be convenient and here’s why.

 

Although it’s fantastic to work in a field you find interesting, the most crucial thing is to make sure that your daily life is what you want it to be and that it suits your needs.

 

 

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How can you better yourself to tell your employers that you have what it takes

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For example, you need to have a job in your field of interest but you also need to receive training from an organization that has experience and expertise in that particular field.

 

Job seekers are often asked to provide proof of their qualifications. One of the competitive advantages of landing a high-paying position at a respectable company is a diploma. With more employers demanding that employees should possess specific skills and experience, it’s important to know what your own strengths are and how to apply them in the job market.

 

This is where Training Vision Institute comes in. We offer diplomas for people who want to advance their careers in digital marketing, service management, leadership and people management, service leadership, etc. These diplomas can guide you toward your desired career progression and help you land a job after completion. In addition to preparing students for their chosen careers, they also help them gain valuable and relevant skills that can help them succeed in their respective fields of interest. Enrolling with Training Vision Institute will provide the benefit of collaborative learning from industry professionals with decades of experience.

 

When considering long-term goals, career-wise, getting a diploma will be a smart investment because the benefits outweigh the drawbacks. Once you have earned the diploma, you can impress your employer by showing them proof that you have what it takes to be an excellent employee by demonstrating your enthusiasm, and skills and showing them how well you fit with the company culture.

 

When applying for jobs, it is important to provide proof of your qualifications. The proof is something that shows you have what it takes to do the job. It can be in the form of a resume or CV (curriculum vitae), but it should also include any relevant certificates or licenses as well as proof of education and experience.

 

The key is to make sure your resume gets noticed by employers and helps them see that you have what it takes. A good resume should be clear, concise and focused on the skills and experience that make you unique.

 

Here are three tips to help you land and ace a job interview:

1) Make it easy for employers to contact you.

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4) Don’t forget to highlight your achievements.

 

Training Vision Institute can assist you in obtaining your desired diploma and can help you stand against the competition. With the help of our curriculum, you’ll be ready to land the job of your dreams and perhaps get your desired salary. Visit (link) today and start your career right away.

 

The world of work is changing, and so must the way you prepare for a career.

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Courses that can improve your career chance

Everyone wants to get ahead in life, especially in their career, and there’s no better way than getting a diploma.

 

The world is changing. The digital age has become one of the most essential aspects of our lives. It has affected almost everything; from the way we think to how we make decisions.

 

We have come to a point where the use of technology has become inevitable and it is impossible to live without it.

 

Diplomas in digital marketing and leadership courses are a trend nowadays and these courses can be a stepping stone to your career progression. Many employers are hiring graduates with diplomas in digital marketing and leadership courses because they have a good understanding of how modern practices work, how to use them, and where it is heading. They also understand how this knowledge can help them solve problems and make their company more competitive in the marketplace.

 

We all know that education is important. It can be the key to success in life. The question is, what kind of education would you like?

 

Well, there are many options out there and you need to determine what suits your personality and career aspirations.

 

Here are some courses that can help you improve your career chances:

 

Interested in Digital Marketing? You might want to check out our Professional Diploma in Digital Marketing and Campaign Strategy.

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Diploma vs. Degree: What’s the difference?

Many businesses search for people that have a specific level of training or education when hiring a specific position in a job field. You can receive relevant training by completing a diploma or degree programme. Depending on your resources and the kind of career you wish to pursue, you may decide to seek a diploma rather than a degree.

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What is a diploma?

A diploma is a certification that you have finished the required training and modules for a particular course. The majority of diploma programmes train participants for skill-based jobs and these are awarded for in-depth and specific coursework that is more specialized than a certification.

 

A diploma might help you grow in your profession or get employment in your chosen field. Additionally, you could obtain a diploma to support your present degree or as part of your preparation for an associate’s or bachelor’s degree.

 

Diplomas are hands-on and provide tailored coursework for the specific course you’re earning. They are practical.

 

Pros:

  • An excellent option for individuals seeking to try a new profession
  • Can begin taking classes in a cohort at a scheduled time of the year.
  • Contains content that is very focused on your intended topic
  • Can pursue education while working
  • Coursework is typically online or blended.

 

Cons:

  • Restricted to certain professions

 

What is a degree?

After completing several years of education in a particular field, you are awarded a degree. Obtaining a bachelor’s degree is a way for students to stand out from others in a highly competitive job market.

 

To help you understand more, here are some pros and cons of having a degree:

 

Pros:

  • Be prepared for a career (some employers will require degrees)
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  • Expand your mind and network
  • Become an expert in a field

 

Cons:

  • Requires time (some take up to 4 years)
  • Does not guarantee a job after completion

 

Key Difference

The time and expense required to complete certificate and degree programmes differ typically. The number of required courses and the amount of knowledge gained vary amongst them as well.

 

What type of programme is right for me?

You might be asking, what is the best for me? Which should I consider? Depending on your career objectives and exceptional circumstances, this is genuinely subjective. Before choosing your path, you should take the following factors into account:

 

  • How much time are you willing to spend studying?
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  • What skills do you want to learn?

 

You will be one step closer to success regardless of the type of further education you choose to pursue. Everybody has various objectives. To choose the educational path that best meets your goals, it’s best to have choices to select from diplomas, degrees, and online degrees.

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