January 22, 2022 |
How To Develop a TikTok Marketing Strategy?

TikTok has been recognised as the fastest growing social media platform of all time. In 2021, it reached 2.01 million active users in Singapore alone, and a whopping 1 billion active users worldwide. Albeit the controversy it faced a couple of years ago regarding data privacy, the app still continues to increase in popularity. That is why it is no surprise that digital marketers are keen to come up with marketing strategies to take advantage of the platform’s rapid growth and popularity.

 

What is TikTok Marketing Strategy?

 

There is no doubt that TikTok is an amazing platform to promote your brand if you have a business. Tiktok marketing is simply using the app to promote your brand or the products and services that your business or company offers. There are different approaches you can use in Tiktok marketing, including influencer marketing, Tiktok advertising and creating organic viral content. The use of Tiktok marketing can help your business to achieve the following:

  • Increased brand awareness
  • Showcase your brand, along with your products and services to your target audience
  • Community engagement
  • Reviews about your products and services
  • An opportunity to provide customer service
  • Potential sales conversion

Sounds good, right? If you are unfamiliar with Tiktok or haven’t explored yet how the app works, there is no need to worry because it works just like other social platforms that you might be familiar with.

 

Basically, your Tiktok content is a 15-30 sec video (they just recently launched the 3-minute feature) that plays on a loop unless you scroll up for the next video, or scroll down for the previous video. There’s also the use of captions, descriptions, and hashtags. Think of your Instagram stories and Youtube description box. Put those two features together and voila—you now have your first Tiktok content.

 

User interactions in Tiktok are also the same as the other social media apps – they can like (heart), comment on, and share your videos via a direct message or to other social media apps.

 

User engagement is remarkably high on Tiktok, plus it has outstanding performance when it comes to keeping people glued to it. The only tricky part of this app for digital marketers is how to create content that would resonate with the audience. Tiktok users are comprised mostly of teenagers (also known as the Gen Z), but there’s also a good chunk of millennials (born in the 80s and 90s) in its active users. These are the users who like to see content that is fun, engaging and something that they can relate to in real life.

 

If you try to use the Tiktok app for a couple of weeks just to observe, you will notice its difference from other social media apps in terms of content type and format. This way, you’d be able to get a hang of it, and it will be much easier for you to use it as a marketing channel. 

 

TikTok Marketing

 

After familiarising yourself with the app, what’s next? What do you need to do in order for your target audience (and perhaps a new audience) to notice your brand on TikTok?  

Again, just like the other social media platforms, you optimise your content good enough for it to land on the For You Page (a.ka. FYP) of your target audience.

 

The For You Page is the first page you see when you open your TikTok app. It is essentially the equivalent of your Facebook timeline, Instagram feed, and Twitter feed. This is where you see the videos from creators that you may or may not follow that TikTok thinks you might be interested in based on your past interactions. This is basically how the app’s algorithm works, based on heavy observations.

 

You would love to appear For You Page of your target audience because it means you did great in making content that resonates with your audience. It means that your content has quality over other videos from other creators on the app. It also means that there is a lot of opportunities that are in store for your business including follower growth, free exposure, and even potential sales in your business.

 

So what do you do to end up on the For You Page? Here are some guidelines you can follow:

 

The use of proper hashtags. We know how powerful hashtags can be, and we have already proven this in other social media apps. Make use of them, and use them wisely. Only choose a small number of hashtags, and make sure that they are relevant to your content. You can use unpopular hashtags and you can even make your own, but you must also mix them with popular hashtags related to your content or niche. Participating in hashtag trends and challenges can also help.

 

The shorter your videos, the better. Yes, Tiktok increased its video length to 3 minutes, and while this works for other creators, a video that is less than 60 seconds is recommended if you are using the app for marketing purposes. Remember, the less time a user needs to watch your video, the more likely that user is going to watch it until the end. If you want your video to be more than 60 seconds, you have to make sure that you have a “hook” in the beginning to keep the users watching until the video ends.

 

Maximise the use of captions. TikTok caption only allows you to enter 150 characters, and this includes the hashtags you are using. Clearly, this is not the platform for you if you have a lot to say in your caption. Make it precise—prioritise your hashtags as much as possible—encourage engagement (e.g. follow for more, like our page, etc.), or use a cliff-hanger to keep the viewers engaged (e.g. wait ‘til the end, I didn’t expect that, etc.)

 

Yes to high-quality videos. TikTok is designed so that the videos you upload can come directly from your smartphone. Make sure that your videos are not blurred or pixelated, use proper lighting, and increase the volume of your audio for an optimum viewing experience.

 

Types of TikTok content 

 

Now that you have the ideas on how Tiktok works and how your content could end up on the For You Page, it’s time to come up with the content to upload. What are the types of content that resonate with your audience? Here are the five types of TikTok videos that proved to be massive hits! 

 

 

  1. Videos Based on Trending Sounds

 

Have you ever heard of the Warehouse sound? How about Nobody’s Gonna Know? Yes, these two sounds became household names on TikTok because a lot of creators have used them in their own videos creating their own twists. It is important to keep in mind that sounds are huge on Tiktok, and it’s basically a good thing for you to use popular Tiktok sounds on your own videos. 

 

 

  1. Videos Based on Trending Hashtags

 

Again, hashtags are best especially since you want your content to be discovered. If one hashtag is trending, it means it’s popular and there is a massive chance that your video will end up on users’ For You Page if you use a popular hashtag. Hashtags like #edutok, #featurethis, #tiktokrecipes, and #dancechallenge have paved the way for many of the creators to be discovered and grow their following. 

 

 

  1. Tiktok Challenges

 

TikTok challenges are fun to make. It boosts your creativity because you would want your video to be unique despite using the same concept as the others. One of the recent ones was the #InfinityChallenge and many creators were really up for it, coming up with different ways how to do the challenge through their videos. 

 

 

  1. Collaborations with Other Creators

 

TikTok has a Stitch feature, wherein you can stitch your content to someone else’s video, and a Duet feature, wherein you can create a video that would appear side by side with another creator’s video. It is also a fun way to create a video, and effectively drives views to both your page and the other creator’s page. The best way to maximise this content is by reaching out to another creator and brainstorming with ideas on how you two can best execute your collaboration.

 

  1. Lip-Syncing Videos

 

This type of video content is pretty much similar to using popular sounds. The main difference is that you are literally lip-syncing the sound in your video. It can be a song, a conversation, or a movie clip. 

 

 

While there is still a lot to learn about TikTok, it is arguably one of the best platforms to use for content marketing. These bite-sized videos with their unique but popular sounds are sure to be a lot of fun to create. No matter what your niche is, or the kind of products and services you offer, you’ll definitely find your own sweet spot on this platform. 

 

 

Do you want to know more about digital marketing? Or perhaps you want to make a career switch and want to possess the necessary skills to be a digital marketer. Sign up for our Professional Diploma in Digital Marketing and Campaign Strategy and become one of the most sought-after professionals in the digital age. 

 

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September 5, 2022 |
Wondering what type of job suits you?

Finding your ideal job or what you want to accomplish is not always easy. We all have dream occupations when we are young (or even a little older), careers that we believe would be ideal for us and result in a successful path. Contrary to popular belief, many professions are substantially different in reality.

Today’s workforce is more qualified and skilled than ever. It can be challenging to land a job if you can’t demonstrate that you have any qualifications or skills because businesses have a broader pool of people to pick from.

In this blog, we’ll give you some tips to assess the kind of work-life you envision.

 

Know your passion

Others opt to devote their entire working lives to their passions, while some people choose to pursue them in their spare time. Work can become less of a chore and more of a gratifying and fulfilling way when you are enthusiastic about what you do. Finding a healthy work/life balance requires that you are content with your employment decision. It’s never too late or too early to discover and pursue your actual passions, regardless of how recently you’ve begun to consider your career or how stuck you feel in a job that doesn’t make you happy. Discovering your passion may help you determine your desired salary level, benefits, and other factors.

 

You may try to explore Training Vision Institute programme offerings and start by taking up a diploma of your desired course.

 

Know your skills

Think about your strengths. Identifying both your soft and hard skills that will eventually direct you to specific interests. Or you might want to assess yourself and think of your natural talents that inspire and motivates you to complete particular tasks.

 

Explore Career paths

Spend some time searching various careers once you’ve determined a few areas of interest. You might be able to identify occupations that you are naturally drawn to by reading job descriptions. If you discovered that your current job is not something you want to pursue, you may still apply or enroll in courses that offer basics, fundamentals, and certifications that can help you with your career switch and start your new journey right away. Training Vision Institute offers programmes that can be completed in less than 12 months. From digital marketing, service management, leadership and people management, service leadership, and others. (insert link)

 

It’s okay to work and learn at the same time

Working doesn’t preclude learning. Learning is endless and there are lots of opportunities for you to learn something new, so make the most out of any chances you get. Keep in mind that even abilities that don’t appear relevant right now might later prove useful. Training Vision Institute offers online and blended learning that you might want to try. Online learning is proven to be convenient and here’s why.

 

Although it’s fantastic to work in a field you find interesting, the most crucial thing is to make sure that your daily life is what you want it to be and that it suits your needs.

 

 

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August 31, 2022 |
How can you better yourself to tell your employers that you have what it takes

You may have heard the phrase “You can be anything you want to be.” But there are some things that you need to know before you can take this advice.

 

For example, you need to have a job in your field of interest but you also need to receive training from an organization that has experience and expertise in that particular field.

 

Job seekers are often asked to provide proof of their qualifications. One of the competitive advantages of landing a high-paying position at a respectable company is a diploma. With more employers demanding that employees should possess specific skills and experience, it’s important to know what your own strengths are and how to apply them in the job market.

 

This is where Training Vision Institute comes in. We offer diplomas for people who want to advance their careers in digital marketing, service management, leadership and people management, service leadership, etc. These diplomas can guide you toward your desired career progression and help you land a job after completion. In addition to preparing students for their chosen careers, they also help them gain valuable and relevant skills that can help them succeed in their respective fields of interest. Enrolling with Training Vision Institute will provide the benefit of collaborative learning from industry professionals with decades of experience.

 

When considering long-term goals, career-wise, getting a diploma will be a smart investment because the benefits outweigh the drawbacks. Once you have earned the diploma, you can impress your employer by showing them proof that you have what it takes to be an excellent employee by demonstrating your enthusiasm, and skills and showing them how well you fit with the company culture.

 

When applying for jobs, it is important to provide proof of your qualifications. The proof is something that shows you have what it takes to do the job. It can be in the form of a resume or CV (curriculum vitae), but it should also include any relevant certificates or licenses as well as proof of education and experience.

 

The key is to make sure your resume gets noticed by employers and helps them see that you have what it takes. A good resume should be clear, concise and focused on the skills and experience that make you unique.

 

Here are three tips to help you land and ace a job interview:

1) Make it easy for employers to contact you.

2) Show how you can contribute to the company through your experience and education.

3) Be professional during the entire process, dress appropriately, and maintain good communication with your interviewer. Remember that each interviewer has their own style so it’s important that you adapt accordingly to theirs.

4) Don’t forget to highlight your achievements.

 

Training Vision Institute can assist you in obtaining your desired diploma and can help you stand against the competition. With the help of our curriculum, you’ll be ready to land the job of your dreams and perhaps get your desired salary. Visit (link) today and start your career right away.

 

The world of work is changing, and so must the way you prepare for a career.

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August 24, 2022 |
Courses that can improve your career chance

Everyone wants to get ahead in life, especially in their career, and there’s no better way than getting a diploma.

 

The world is changing. The digital age has become one of the most essential aspects of our lives. It has affected almost everything; from the way we think to how we make decisions.

 

We have come to a point where the use of technology has become inevitable and it is impossible to live without it.

 

Diplomas in digital marketing and leadership courses are a trend nowadays and these courses can be a stepping stone to your career progression. Many employers are hiring graduates with diplomas in digital marketing and leadership courses because they have a good understanding of how modern practices work, how to use them, and where it is heading. They also understand how this knowledge can help them solve problems and make their company more competitive in the marketplace.

 

We all know that education is important. It can be the key to success in life. The question is, what kind of education would you like?

 

Well, there are many options out there and you need to determine what suits your personality and career aspirations.

 

Here are some courses that can help you improve your career chances:

 

Interested in Digital Marketing? You might want to check out our Professional Diploma in Digital Marketing and Campaign Strategy.

This course is a must-have for any marketing professional. It will equip you with the skills required to become an effective marketer and will help you develop a strong understanding of digital marketing. You will learn how to create content that drives engagement, how to use social media effectively, and how to devise an integrated marketing strategy. A diploma in digital marketing is a great way to start your career as a marketer, or if you already have experience in this field, it will help you improve your skills and knowledge base.

 

Are your leadership skills outdated? You might want to check out our Leadership and People Management and Diploma in Service Leadership

These programmes are designed specifically for professionals who want to be effective leaders in their organizations. It teaches you how to develop leadership skills through experiential learning which enables you to lead teams more effectively at work. The certificate also focuses on building strong communication skills which are essential when managing team members and establishing clear goals for them within the organization.

 

After completing these courses, you will find yourself as one of the marketers and leaders of tomorrow who can be able to transform organizations, enhance value creation and create efficiencies. It provides a field-specific curriculum with the goal of giving you the knowledge and abilities needed to be successful in your chosen field. Additionally, these courses can also be a stepping stone towards a higher career progression and educational attainment.

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August 10, 2022 |
Diploma vs. Degree: What’s the difference?

Many businesses search for people that have a specific level of training or education when hiring a specific position in a job field. You can receive relevant training by completing a diploma or degree programme. Depending on your resources and the kind of career you wish to pursue, you may decide to seek a diploma rather than a degree.

In this blog, we will tackle the difference between a diploma and a degree so you can decide which will be the most advantageous and will lead you to your desired course.

 

What is a diploma?

A diploma is a certification that you have finished the required training and modules for a particular course. The majority of diploma programmes train participants for skill-based jobs and these are awarded for in-depth and specific coursework that is more specialized than a certification.

 

A diploma might help you grow in your profession or get employment in your chosen field. Additionally, you could obtain a diploma to support your present degree or as part of your preparation for an associate’s or bachelor’s degree.

 

Diplomas are hands-on and provide tailored coursework for the specific course you’re earning. They are practical.

 

Pros:

  • An excellent option for individuals seeking to try a new profession
  • Can begin taking classes in a cohort at a scheduled time of the year.
  • Contains content that is very focused on your intended topic
  • Can pursue education while working
  • Coursework is typically online or blended.

 

Cons:

  • Restricted to certain professions

 

What is a degree?

After completing several years of education in a particular field, you are awarded a degree. Obtaining a bachelor’s degree is a way for students to stand out from others in a highly competitive job market.

 

To help you understand more, here are some pros and cons of having a degree:

 

Pros:

  • Be prepared for a career (some employers will require degrees)
  • Earn more than non-graduates
  • Expand your mind and network
  • Become an expert in a field

 

Cons:

  • Requires time (some take up to 4 years)
  • Does not guarantee a job after completion

 

Key Difference

The time and expense required to complete certificate and degree programmes differ typically. The number of required courses and the amount of knowledge gained vary amongst them as well.

 

What type of programme is right for me?

You might be asking, what is the best for me? Which should I consider? Depending on your career objectives and exceptional circumstances, this is genuinely subjective. Before choosing your path, you should take the following factors into account:

 

  • How much time are you willing to spend studying?
  • How much do you need to pay for course fees?
  • Which field are you interested in?
  • What current skills do you have?
  • What skills do you want to learn?

 

You will be one step closer to success regardless of the type of further education you choose to pursue. Everybody has various objectives. To choose the educational path that best meets your goals, it’s best to have choices to select from diplomas, degrees, and online degrees.

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