November 16, 2021 |
What is content marketing and why should you invest in it?

When you hear the words “content marketing”, you’d probably think that you are getting the idea of what it is, but have not really had the chance to ask anyone about it. Content marketing is a strategy that has been used for ages most people probably know what and how it works, but what is it exactly? How does it help the marketers in meeting their goals and objectives?

 

What is content marketing?

 

Content Marketing Institute defines content marketing as:

 

“a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.”

 

Let us take note of the keyword: valuable. This is what sets content marketing apart from other forms of advertising. The main objective is to provide as much valuable information as possible to your audience. With the digital transformation happening, marketers now have the option to become publishers of their own content rather than paying for other people’s media. Creating and distributing content that consumers find useful and relevant helps in increasing brand awareness. As the consumers move through the sales funnel, your content can also help in building a trusting relationship between them and your brand. Needless to say, content marketing is the least expensive form of marketing strategy, although it has a slower start because you have to grow your content library and reach more consumers.

 

What are the types of content marketing?

 

Now that we have a much clearer definition of what content marketing is, let us take a look at what content marketing looks like. We are seeing all types of advertisements every day, but not all of them are considered content marketing. Always remember the keyword—valuable. It has to be useful for the audience so that they consume it, and eventually trust your brand that it can provide products and services relevant to their everyday life. Here are some examples of what content marketing looks like.

 

Blog posts. Creating blog posts is one of the most helpful but cost-effective types of content marketing. Instead of writing about your products and how they changed the lives of so many people, blog about the topics related to your products or services. There is no need for you to convince people that you provide the best products—all you have to do is provide something new and valuable, and provide genuine impact to your audience. After all, your SEO would be more effective if you are going to publish quality content consistently.

 

Infographics. These are long vertical images that contain charts, graphs, statistics and other relevant information. What’s so good with infographics is that they can be posted both on social media and at the same time be incorporated in blog posts. The main objective of infographics is to convert a lot of different information into bite-size pieces.

 

Videos. Video content has been there—probably even before YouTube started. However, its popularity has noticeably increased due to the rise of Tiktok. Many content marketers are now including videos in their marketing strategy—a whopping 93% of them attest that this move is essential as video marketing trends for 2021 look promising.

 

Podcasts. Podcasts can be a bit demanding when it comes to getting the right equipment and preparation, but it appears to be extremely rewarding and beneficial for digital marketers. Podcasts are also tremendously helpful in terms of awareness for brands that have speciality niches and markets that are a challenge to penetrate. What’s more, podcasts can also be repurposed by slicing the material and creating evergreen content.

 

Social media content. Social media content might look like the easiest content to create, but keep in mind that this is all about getting your audience to look and directly respond to your content. As social media is probably where a huge part of your audience hangs out, you would want them to engage with your posts as much as possible. The easy part comes when you have already determined which type of content your audience would want to consume. Do they engage more on videos, infographics, or blog posts? Once you’ve identified their interests and triggers, you can repurpose the other marketing content that you have produced.

 

Why you should invest in content marketing?

 

It may appear to be a lot of work, but the content is at the centre of every single digital marketing strategy. Content marketing helps build your online reputation as a brand while your audience is provided with a variety of valuable and useful content. Here are some important reasons why you should invest in content marketing.

 

Obtain website traffic with strong intent

 

IMPACT: Companies that blog get 55% more website visitors.

 

Google’s number one goal has always been to provide its searchers with the information they need. So its algorithm is designed to look behind the searcher’s query and provide relevant content that matches the search terms. As you improve your SEO efforts, your blog posts landing pages and other web content will appear on the top of search results—the place where searchers are more likely to click.

 

Encourages the customers to trust your brand’s credibility

 

Demand Metric: 82% of consumers feel more positive about a company after reading custom content.

 

In today’s sales cycle, customers’ trust is one of the many essential factors. If your audience does not trust what they see, they most likely turn away from your brand and avoid you. Through your content, you’d be providing them with useful content and valuable advice on a certain topic free of charge. As you build your content library, you are also building the trust of the consumers because they are finally seeing your credibility and expertise which will influence their purchasing decisions.

 

The return on investment looks promising if you are consistent in providing content

 

Demand Metric: 6 out of 10 are inspired to seek out a product after reading content about it.

 

Content marketing is not just about building your brand’s reputation and consumer trust, nor about building your content library or increased website traffic. There is an actual return of investment that we are after in content marketing. Content marketing can generate more leads compared to other traditional marketing, and it can actually increase your direct sales.

 

It brings your brand closer to the consumers.

 

Demand Metric: 7 out of 10 consumers feel closer to a company as a result of content marketing.

 

With social media making it easier for everyone to get connected, there’s no wonder that people cannot relate to those that they cannot connect with. Consumers in the digital age require personal connection—they want to feel closer and therefore opt for brands that reach out to them on a personal level. This can be achieved through content marketing. Custom content gives the feeling that you are speaking personally to your audience.

 

How to create a content marketing strategy?

 

Now that you’ve learned more about content marketing and why it is important, let us dive into the steps on how to create a content marketing strategy.

 

Determine your goals. You should have a solid and long-term goal on why you are creating your content. Do you want to improve the customer experience? Generate leads? Build customer relationships? It doesn’t matter what your goal is as long as they are sustainable and long-term. Remember that creating content for the sake of content should never be your goal.

 

Identify what will set your content apart. Thousands of companies are producing different content each day. That is a lot of content for your audience to consume, and a lot of content to compete with. Determine what will make your content stand out. Competition might be tough but hey, if your content is useful, educates, entertains, inspires, and motivates then you are really on top of your game. Keep in mind that you are allowed to make your story bigger.

 

Measure your content marketing. Make sure that you understand how to measure the effectiveness of the strategy. Create metrics that are easy to track and can help you determine if your content marketing strategy actually works according to your goal. Here are the 4 metrics where you can start.

  • Consumption – how did the audience consume your content (views, visits, downloads, listens, etc.)?
  • Sharing – does your content resonate with your audience?
  • Lead generation – how many leads came from your content?
  • Sales – how much money (if any) did you make out of that content?

Determine your audience. To be able to create effective content, you need to identify and understand the behaviour of your audience. You need to know what are their interests, what are the things that appeal to them, their jobs, and probably what you think they’re doing if they’re not at work (hobbies?). This way, it is easier for you to decide what type of marketing content you can focus on.

 

Know the needs of your audience. Apparently, it is not enough that you know what kind of audience you have—you also need to identify what they need and provide that need through your content. A lot of consumers have unstated needs, questions that they do not openly ask which Google keyword search can definitely tell you. It is not enough that you meet your objective, it is equally important to cater to the needs of your consumers.

 

Make the most of what you have. Building a content library might be a good thing, but with the amount of content we consume every day, it would be wiser to make the most of what you have. Reuse and repurpose your old content, create a new one out of curated content, or you can even ask the members of your social media community for content ideas.

 

Create a content calendar. A content calendar is a huge help in achieving consistency. It is to make sure you have a piece of information to provide to your consumers each day, or when needed.

 

Content marketing is one of the essential careers in digital marketing, as a huge part of the entire digital marketing strategy relies on content. It is therefore important that you strategise your content to maximise the favourable results it brings to your brand, and to your organisation. If you have a budget allocation for digital marketing, it is also best if you include SEM as it is one of the strategies for more effective content marketing.

 

Digital marketing is a rapidly growing industry, with various career growth and opportunities to offer. If you are curious about digital marketing and want to learn more, our Professional Diploma in Digital Marketing & Campaign Strategy course offers highly industry-relevant digital marketing skillsets that are immediately transferable to the workplace. Click this link if you want to learn more about the course and download the brochure.

 

Do you want to find out if you are fit for digital marketing? Read our article on why you shouldn’t be a digital marketer right here and see what qualities you should have as a digital marketer.

 

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September 5, 2022 |
Wondering what type of job suits you?

Finding your ideal job or what you want to accomplish is not always easy. We all have dream occupations when we are young (or even a little older), careers that we believe would be ideal for us and result in a successful path. Contrary to popular belief, many professions are substantially different in reality.

Today’s workforce is more qualified and skilled than ever. It can be challenging to land a job if you can’t demonstrate that you have any qualifications or skills because businesses have a broader pool of people to pick from.

In this blog, we’ll give you some tips to assess the kind of work-life you envision.

 

Know your passion

Others opt to devote their entire working lives to their passions, while some people choose to pursue them in their spare time. Work can become less of a chore and more of a gratifying and fulfilling way when you are enthusiastic about what you do. Finding a healthy work/life balance requires that you are content with your employment decision. It’s never too late or too early to discover and pursue your actual passions, regardless of how recently you’ve begun to consider your career or how stuck you feel in a job that doesn’t make you happy. Discovering your passion may help you determine your desired salary level, benefits, and other factors.

 

You may try to explore Training Vision Institute programme offerings and start by taking up a diploma of your desired course.

 

Know your skills

Think about your strengths. Identifying both your soft and hard skills that will eventually direct you to specific interests. Or you might want to assess yourself and think of your natural talents that inspire and motivates you to complete particular tasks.

 

Explore Career paths

Spend some time searching various careers once you’ve determined a few areas of interest. You might be able to identify occupations that you are naturally drawn to by reading job descriptions. If you discovered that your current job is not something you want to pursue, you may still apply or enroll in courses that offer basics, fundamentals, and certifications that can help you with your career switch and start your new journey right away. Training Vision Institute offers programmes that can be completed in less than 12 months. From digital marketing, service management, leadership and people management, service leadership, and others. (insert link)

 

It’s okay to work and learn at the same time

Working doesn’t preclude learning. Learning is endless and there are lots of opportunities for you to learn something new, so make the most out of any chances you get. Keep in mind that even abilities that don’t appear relevant right now might later prove useful. Training Vision Institute offers online and blended learning that you might want to try. Online learning is proven to be convenient and here’s why.

 

Although it’s fantastic to work in a field you find interesting, the most crucial thing is to make sure that your daily life is what you want it to be and that it suits your needs.

 

 

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August 31, 2022 |
How can you better yourself to tell your employers that you have what it takes

You may have heard the phrase “You can be anything you want to be.” But there are some things that you need to know before you can take this advice.

 

For example, you need to have a job in your field of interest but you also need to receive training from an organization that has experience and expertise in that particular field.

 

Job seekers are often asked to provide proof of their qualifications. One of the competitive advantages of landing a high-paying position at a respectable company is a diploma. With more employers demanding that employees should possess specific skills and experience, it’s important to know what your own strengths are and how to apply them in the job market.

 

This is where Training Vision Institute comes in. We offer diplomas for people who want to advance their careers in digital marketing, service management, leadership and people management, service leadership, etc. These diplomas can guide you toward your desired career progression and help you land a job after completion. In addition to preparing students for their chosen careers, they also help them gain valuable and relevant skills that can help them succeed in their respective fields of interest. Enrolling with Training Vision Institute will provide the benefit of collaborative learning from industry professionals with decades of experience.

 

When considering long-term goals, career-wise, getting a diploma will be a smart investment because the benefits outweigh the drawbacks. Once you have earned the diploma, you can impress your employer by showing them proof that you have what it takes to be an excellent employee by demonstrating your enthusiasm, and skills and showing them how well you fit with the company culture.

 

When applying for jobs, it is important to provide proof of your qualifications. The proof is something that shows you have what it takes to do the job. It can be in the form of a resume or CV (curriculum vitae), but it should also include any relevant certificates or licenses as well as proof of education and experience.

 

The key is to make sure your resume gets noticed by employers and helps them see that you have what it takes. A good resume should be clear, concise and focused on the skills and experience that make you unique.

 

Here are three tips to help you land and ace a job interview:

1) Make it easy for employers to contact you.

2) Show how you can contribute to the company through your experience and education.

3) Be professional during the entire process, dress appropriately, and maintain good communication with your interviewer. Remember that each interviewer has their own style so it’s important that you adapt accordingly to theirs.

4) Don’t forget to highlight your achievements.

 

Training Vision Institute can assist you in obtaining your desired diploma and can help you stand against the competition. With the help of our curriculum, you’ll be ready to land the job of your dreams and perhaps get your desired salary. Visit (link) today and start your career right away.

 

The world of work is changing, and so must the way you prepare for a career.

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August 24, 2022 |
Courses that can improve your career chance

Everyone wants to get ahead in life, especially in their career, and there’s no better way than getting a diploma.

 

The world is changing. The digital age has become one of the most essential aspects of our lives. It has affected almost everything; from the way we think to how we make decisions.

 

We have come to a point where the use of technology has become inevitable and it is impossible to live without it.

 

Diplomas in digital marketing and leadership courses are a trend nowadays and these courses can be a stepping stone to your career progression. Many employers are hiring graduates with diplomas in digital marketing and leadership courses because they have a good understanding of how modern practices work, how to use them, and where it is heading. They also understand how this knowledge can help them solve problems and make their company more competitive in the marketplace.

 

We all know that education is important. It can be the key to success in life. The question is, what kind of education would you like?

 

Well, there are many options out there and you need to determine what suits your personality and career aspirations.

 

Here are some courses that can help you improve your career chances:

 

Interested in Digital Marketing? You might want to check out our Professional Diploma in Digital Marketing and Campaign Strategy.

This course is a must-have for any marketing professional. It will equip you with the skills required to become an effective marketer and will help you develop a strong understanding of digital marketing. You will learn how to create content that drives engagement, how to use social media effectively, and how to devise an integrated marketing strategy. A diploma in digital marketing is a great way to start your career as a marketer, or if you already have experience in this field, it will help you improve your skills and knowledge base.

 

Are your leadership skills outdated? You might want to check out our Leadership and People Management and Diploma in Service Leadership

These programmes are designed specifically for professionals who want to be effective leaders in their organizations. It teaches you how to develop leadership skills through experiential learning which enables you to lead teams more effectively at work. The certificate also focuses on building strong communication skills which are essential when managing team members and establishing clear goals for them within the organization.

 

After completing these courses, you will find yourself as one of the marketers and leaders of tomorrow who can be able to transform organizations, enhance value creation and create efficiencies. It provides a field-specific curriculum with the goal of giving you the knowledge and abilities needed to be successful in your chosen field. Additionally, these courses can also be a stepping stone towards a higher career progression and educational attainment.

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August 10, 2022 |
Diploma vs. Degree: What’s the difference?

Many businesses search for people that have a specific level of training or education when hiring a specific position in a job field. You can receive relevant training by completing a diploma or degree programme. Depending on your resources and the kind of career you wish to pursue, you may decide to seek a diploma rather than a degree.

In this blog, we will tackle the difference between a diploma and a degree so you can decide which will be the most advantageous and will lead you to your desired course.

 

What is a diploma?

A diploma is a certification that you have finished the required training and modules for a particular course. The majority of diploma programmes train participants for skill-based jobs and these are awarded for in-depth and specific coursework that is more specialized than a certification.

 

A diploma might help you grow in your profession or get employment in your chosen field. Additionally, you could obtain a diploma to support your present degree or as part of your preparation for an associate’s or bachelor’s degree.

 

Diplomas are hands-on and provide tailored coursework for the specific course you’re earning. They are practical.

 

Pros:

  • An excellent option for individuals seeking to try a new profession
  • Can begin taking classes in a cohort at a scheduled time of the year.
  • Contains content that is very focused on your intended topic
  • Can pursue education while working
  • Coursework is typically online or blended.

 

Cons:

  • Restricted to certain professions

 

What is a degree?

After completing several years of education in a particular field, you are awarded a degree. Obtaining a bachelor’s degree is a way for students to stand out from others in a highly competitive job market.

 

To help you understand more, here are some pros and cons of having a degree:

 

Pros:

  • Be prepared for a career (some employers will require degrees)
  • Earn more than non-graduates
  • Expand your mind and network
  • Become an expert in a field

 

Cons:

  • Requires time (some take up to 4 years)
  • Does not guarantee a job after completion

 

Key Difference

The time and expense required to complete certificate and degree programmes differ typically. The number of required courses and the amount of knowledge gained vary amongst them as well.

 

What type of programme is right for me?

You might be asking, what is the best for me? Which should I consider? Depending on your career objectives and exceptional circumstances, this is genuinely subjective. Before choosing your path, you should take the following factors into account:

 

  • How much time are you willing to spend studying?
  • How much do you need to pay for course fees?
  • Which field are you interested in?
  • What current skills do you have?
  • What skills do you want to learn?

 

You will be one step closer to success regardless of the type of further education you choose to pursue. Everybody has various objectives. To choose the educational path that best meets your goals, it’s best to have choices to select from diplomas, degrees, and online degrees.

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