November 16, 2021 |
Digital marketing skills to master in 2022

The past ten years paved the way for major transformations and digital innovations, and this resulted in the birth of a new kind of marketing professional—data-driven and growth-minded digital marketers who take charge of increasing website traffic, hitting revenue targets, and expanding growth numbers. No wonder they are the most sought-after professionals by the best companies in any given field.

 

Although some digital marketers only have a skill or two, acquiring multiple digital marketing skills will allow you to be on top of your game. Remember that digital marketing is a rapidly evolving industry where trends are constantly changing, so it’s a great idea to develop and master these four digital marketing skills at the least:

To get a better understanding of these skills, read on.

 

Content marketing

 

The ultimate goal of digital marketing is to grow your business and to achieve this, you must first attract paying customers. Content marketing is designed to do just that.

Some people automatically think of blogs, Facebook, Twitter, Tiktok, and YouTube when they hear the words “content marketing”. While it has some truth in it, content marketing has been around for as long as we can remember. This is because content marketing has always been about telling stories and all of us would listen to someone who has the greatest story to tell.

 

The Content Marketing Institute defined content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.

 

We must say that this is a solid definition, but let us focus on the words, valuable, relevant, and consistent. It says it requires consistency which makes it a long-term strategy, and the goal is to gain your audience’s trust in your brand and products and services. You work on this goal by providing content to your audience that is not only high-quality but also something that they find valuable and relevant to their everyday lives.

 

When your customers decide to spend their hard-earned money on purchasing your product, it means that you have already gained their trust. So your next goal is to keep them closer and nurture this relationship. Since you are providing them with useful content, they go back for more. It makes them feel that you are paying attention to their needs and that you are resonating well with their lifestyle.

 

Content comes in various forms and it appears in almost all places. The internet is an endless space, and you don’t know where your target audience hangs out most of the time. Are they usually on social media? Do they love reading long articles? Or are they more attracted to short-form videos? The thing is, wherever they may be spending most of their internet time, it is also important to know these things so that you know what form of storytelling will appeal the most to your audience.

 

Search engine optimisation

 

To put it in simple terms, SEO or search engine optimisation means enhancing your content or website to make it appear on the top part of Google search results. This is basically what you do with your blog post content so that your audience will see it. Now, for this digital marketing skill to be effective, you need to first understand how the Google algorithm works. No one knows how it works exactly—all we know is that there are three stages that your website or content has to go through before it reaches your audience.

 

First stage: Crawling. Google bots (also known as spiders) crawl the internet and look for new and updated web pages. If your content has a lot of links to it, the bots find it easier to locate. Thus, it is important that Google knows that your content is out there on the internet.

 

Second stage: Indexing.  After Google discovers these new links and web pages, its next process is to analyse what are these pages about based on the content, images, videos, and other media files on the page. It will then store this information in a huge database called Google index.

 

Third stage: Serving. In this stage, the pages are ranked based on their relevance and helpfulness for a specific keyword search.

 

People search for things online for various reasons, but it all boils down to just two things—they want to know something, or they want to solve a problem. Google made it a mission to provide a great customer experience by giving them what they need exactly. So if you search for “cheap quality shoes near me”, it won’t just give you the best quality shoes, or the least expensive shoes you can find. It will give you the least expensive shoes of great quality and the store near you where you can buy them. Therefore, your content should do the same thing so that Google will show it first to its customers. This also makes your content writing skills put into practice. As Bill Gates said in 1996, content is king.

 

Social media marketing

 

The evolution of social media for the past decade is something that most of us have seen happen before our eyes. From being just a simple way to connect to our family and friends, it is now being used by businesses—SMEs and huge enterprises alike—to introduce their products and services to a wide variety of audiences. Thus, social media marketing is born.

Social media marketing is an essential aspect of your digital marketing strategy for a variety of important reasons. Here are some of them:

  • It allows you to connect with your audience on a personal level. Consumers want this personal connection, which leads them to trust your brand which can positively affect their purchasing decisions.
  • It humanises your business. Social media presence personifies your brand which sets the stage for an emotional connection with your audience. It allows people to see the human side of your business—how it converse if it were a person, how it looks like, its interests, why does it what it does, and so on.
  • It increases your audience reach. The beauty of social media lies in the fact that people can share and repost your content. What’s more, they can even create content about your products and tag you in their posts. That gives way to a huge possibility for your brand to be seen by people outside your network.
  • It enhances your online presence. Social media provides you with the exposure that you need to gain attention from your target audience. Remember that there are 3.78 billion social media users across the globe. That’s 3.78 billion chances of your content being viewed, your website visited, and products being sold.
  • It appears to be the least expensive among all of the available digital marketing strategies available. For starters, you do not have the pay anything to create an account on each platform. There is a wide array of free tools that you can use to create content, schedule posts, shorten links, and even the reporting on your content.

Many organisations today are keen on hiring their own digital marketers for these reasons. Make it your reason to develop your social media marketing skills.

 

Data analytics

 

If you love math and numbers, there is also something for you to do in digital marketing—data analytics. Simply put, this is where you transform raw data into actionable insights. The digital transformation gave us the ability to collect data that may help us in our business, but we need someone who would interpret the data otherwise it is good for nothing. Skills in data analytics include the ability to identify patterns and pinpoint the information that mere observers would otherwise miss.

 

Here are some of the reasons why data analytics is important in digital marketing:

  • Understand the behaviour of your target audience. You need to know what your target audience is like—their interests, the things they like, the stuff they need, and the type of content that they tend to avoid. This is where you start strategising your marketing efforts because you just need to provide them with the kind of content they want to consume.
  • Find out which marketing initiatives are working and which are not. These numbers would actually let you know if your content marketing efforts are actually gaining web traffic or if you need to find another strategy that will work best. Are people interested in your social media posts? Are your social media content resonating with your audience that they like and share your posts? What needs to be improved? Are there strategies that you just have to forget and abandon completely? These things can be determined once you know how to interpret data.
  • See how your competitors are doing it. Learning from your competitors is actually a good thing. Through analysing their data, you would find out what they are doing to get good numbers and favourable results.
  • Check profitability. Again, the ultimate goal of digital marketing is to grow the business, and of course, you’d very much like to see if your marketing efforts are working towards the goal.
  • Make a sound decision for the future. Your previous and current data can say a lot of things about the future of your business. By analysing the data in your hands, you can start making decisions and planning ahead.

It can be a challenge to keep up in a fast-changing industry like digital marketing. There is always something new to learn, and a wide array of opportunities offered. However, if you have a growth mindset, and you are the type of person that is keen to get the job done, then there is nothing to worry about staying on top of the game.

 

Enhance your digital marketing skills mentioned above (and more) by signing up for our Professional Diploma in Digital Marketing & Campaign Strategy. It provides highly-relevant digital marketing skillsets that are immediately transferable to the workplace.

 

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September 5, 2022 |
Wondering what type of job suits you?

Finding your ideal job or what you want to accomplish is not always easy. We all have dream occupations when we are young (or even a little older), careers that we believe would be ideal for us and result in a successful path. Contrary to popular belief, many professions are substantially different in reality.

Today’s workforce is more qualified and skilled than ever. It can be challenging to land a job if you can’t demonstrate that you have any qualifications or skills because businesses have a broader pool of people to pick from.

In this blog, we’ll give you some tips to assess the kind of work-life you envision.

 

Know your passion

Others opt to devote their entire working lives to their passions, while some people choose to pursue them in their spare time. Work can become less of a chore and more of a gratifying and fulfilling way when you are enthusiastic about what you do. Finding a healthy work/life balance requires that you are content with your employment decision. It’s never too late or too early to discover and pursue your actual passions, regardless of how recently you’ve begun to consider your career or how stuck you feel in a job that doesn’t make you happy. Discovering your passion may help you determine your desired salary level, benefits, and other factors.

 

You may try to explore Training Vision Institute programme offerings and start by taking up a diploma of your desired course.

 

Know your skills

Think about your strengths. Identifying both your soft and hard skills that will eventually direct you to specific interests. Or you might want to assess yourself and think of your natural talents that inspire and motivates you to complete particular tasks.

 

Explore Career paths

Spend some time searching various careers once you’ve determined a few areas of interest. You might be able to identify occupations that you are naturally drawn to by reading job descriptions. If you discovered that your current job is not something you want to pursue, you may still apply or enroll in courses that offer basics, fundamentals, and certifications that can help you with your career switch and start your new journey right away. Training Vision Institute offers programmes that can be completed in less than 12 months. From digital marketing, service management, leadership and people management, service leadership, and others. (insert link)

 

It’s okay to work and learn at the same time

Working doesn’t preclude learning. Learning is endless and there are lots of opportunities for you to learn something new, so make the most out of any chances you get. Keep in mind that even abilities that don’t appear relevant right now might later prove useful. Training Vision Institute offers online and blended learning that you might want to try. Online learning is proven to be convenient and here’s why.

 

Although it’s fantastic to work in a field you find interesting, the most crucial thing is to make sure that your daily life is what you want it to be and that it suits your needs.

 

 

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August 31, 2022 |
How can you better yourself to tell your employers that you have what it takes

You may have heard the phrase “You can be anything you want to be.” But there are some things that you need to know before you can take this advice.

 

For example, you need to have a job in your field of interest but you also need to receive training from an organization that has experience and expertise in that particular field.

 

Job seekers are often asked to provide proof of their qualifications. One of the competitive advantages of landing a high-paying position at a respectable company is a diploma. With more employers demanding that employees should possess specific skills and experience, it’s important to know what your own strengths are and how to apply them in the job market.

 

This is where Training Vision Institute comes in. We offer diplomas for people who want to advance their careers in digital marketing, service management, leadership and people management, service leadership, etc. These diplomas can guide you toward your desired career progression and help you land a job after completion. In addition to preparing students for their chosen careers, they also help them gain valuable and relevant skills that can help them succeed in their respective fields of interest. Enrolling with Training Vision Institute will provide the benefit of collaborative learning from industry professionals with decades of experience.

 

When considering long-term goals, career-wise, getting a diploma will be a smart investment because the benefits outweigh the drawbacks. Once you have earned the diploma, you can impress your employer by showing them proof that you have what it takes to be an excellent employee by demonstrating your enthusiasm, and skills and showing them how well you fit with the company culture.

 

When applying for jobs, it is important to provide proof of your qualifications. The proof is something that shows you have what it takes to do the job. It can be in the form of a resume or CV (curriculum vitae), but it should also include any relevant certificates or licenses as well as proof of education and experience.

 

The key is to make sure your resume gets noticed by employers and helps them see that you have what it takes. A good resume should be clear, concise and focused on the skills and experience that make you unique.

 

Here are three tips to help you land and ace a job interview:

1) Make it easy for employers to contact you.

2) Show how you can contribute to the company through your experience and education.

3) Be professional during the entire process, dress appropriately, and maintain good communication with your interviewer. Remember that each interviewer has their own style so it’s important that you adapt accordingly to theirs.

4) Don’t forget to highlight your achievements.

 

Training Vision Institute can assist you in obtaining your desired diploma and can help you stand against the competition. With the help of our curriculum, you’ll be ready to land the job of your dreams and perhaps get your desired salary. Visit (link) today and start your career right away.

 

The world of work is changing, and so must the way you prepare for a career.

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August 24, 2022 |
Courses that can improve your career chance

Everyone wants to get ahead in life, especially in their career, and there’s no better way than getting a diploma.

 

The world is changing. The digital age has become one of the most essential aspects of our lives. It has affected almost everything; from the way we think to how we make decisions.

 

We have come to a point where the use of technology has become inevitable and it is impossible to live without it.

 

Diplomas in digital marketing and leadership courses are a trend nowadays and these courses can be a stepping stone to your career progression. Many employers are hiring graduates with diplomas in digital marketing and leadership courses because they have a good understanding of how modern practices work, how to use them, and where it is heading. They also understand how this knowledge can help them solve problems and make their company more competitive in the marketplace.

 

We all know that education is important. It can be the key to success in life. The question is, what kind of education would you like?

 

Well, there are many options out there and you need to determine what suits your personality and career aspirations.

 

Here are some courses that can help you improve your career chances:

 

Interested in Digital Marketing? You might want to check out our Professional Diploma in Digital Marketing and Campaign Strategy.

This course is a must-have for any marketing professional. It will equip you with the skills required to become an effective marketer and will help you develop a strong understanding of digital marketing. You will learn how to create content that drives engagement, how to use social media effectively, and how to devise an integrated marketing strategy. A diploma in digital marketing is a great way to start your career as a marketer, or if you already have experience in this field, it will help you improve your skills and knowledge base.

 

Are your leadership skills outdated? You might want to check out our Leadership and People Management and Diploma in Service Leadership

These programmes are designed specifically for professionals who want to be effective leaders in their organizations. It teaches you how to develop leadership skills through experiential learning which enables you to lead teams more effectively at work. The certificate also focuses on building strong communication skills which are essential when managing team members and establishing clear goals for them within the organization.

 

After completing these courses, you will find yourself as one of the marketers and leaders of tomorrow who can be able to transform organizations, enhance value creation and create efficiencies. It provides a field-specific curriculum with the goal of giving you the knowledge and abilities needed to be successful in your chosen field. Additionally, these courses can also be a stepping stone towards a higher career progression and educational attainment.

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August 10, 2022 |
Diploma vs. Degree: What’s the difference?

Many businesses search for people that have a specific level of training or education when hiring a specific position in a job field. You can receive relevant training by completing a diploma or degree programme. Depending on your resources and the kind of career you wish to pursue, you may decide to seek a diploma rather than a degree.

In this blog, we will tackle the difference between a diploma and a degree so you can decide which will be the most advantageous and will lead you to your desired course.

 

What is a diploma?

A diploma is a certification that you have finished the required training and modules for a particular course. The majority of diploma programmes train participants for skill-based jobs and these are awarded for in-depth and specific coursework that is more specialized than a certification.

 

A diploma might help you grow in your profession or get employment in your chosen field. Additionally, you could obtain a diploma to support your present degree or as part of your preparation for an associate’s or bachelor’s degree.

 

Diplomas are hands-on and provide tailored coursework for the specific course you’re earning. They are practical.

 

Pros:

  • An excellent option for individuals seeking to try a new profession
  • Can begin taking classes in a cohort at a scheduled time of the year.
  • Contains content that is very focused on your intended topic
  • Can pursue education while working
  • Coursework is typically online or blended.

 

Cons:

  • Restricted to certain professions

 

What is a degree?

After completing several years of education in a particular field, you are awarded a degree. Obtaining a bachelor’s degree is a way for students to stand out from others in a highly competitive job market.

 

To help you understand more, here are some pros and cons of having a degree:

 

Pros:

  • Be prepared for a career (some employers will require degrees)
  • Earn more than non-graduates
  • Expand your mind and network
  • Become an expert in a field

 

Cons:

  • Requires time (some take up to 4 years)
  • Does not guarantee a job after completion

 

Key Difference

The time and expense required to complete certificate and degree programmes differ typically. The number of required courses and the amount of knowledge gained vary amongst them as well.

 

What type of programme is right for me?

You might be asking, what is the best for me? Which should I consider? Depending on your career objectives and exceptional circumstances, this is genuinely subjective. Before choosing your path, you should take the following factors into account:

 

  • How much time are you willing to spend studying?
  • How much do you need to pay for course fees?
  • Which field are you interested in?
  • What current skills do you have?
  • What skills do you want to learn?

 

You will be one step closer to success regardless of the type of further education you choose to pursue. Everybody has various objectives. To choose the educational path that best meets your goals, it’s best to have choices to select from diplomas, degrees, and online degrees.

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