January 3, 2022 |
Cybersecurity and Digital Marketing in Digitalisation

A few years ago, some business owners were still having second thoughts and wondering if digitalisation is truly a necessity for their businesses. These doubts must have been suppressed over the past couple of years as we experienced a global health crisis. As we are all forced to stay home, businesses need to take major steps and undergo major disruption in order to stay relevant in their respective industry. Transactions are now done online, products are sold in virtual shopping stores, and advertisements are flashed on our mobile phones.

 

We have reached the era where pretty much everything is done online. Digital transformation is bound to happen regardless of whether we like it or not, and the pandemic just rushed it up. While businesses are following each other’s suits, they are also considering the two major business essentials in digitalisation—digital marketing and cyber security.

 

Digital Marketing

 

The concept of digital marketing has been there ever since the invention of the internet. E-commerce boomed over the years and it wasn’t a threat to the physical stores until a few years ago and is one of the major effects of Covid-19 in businesses. Online transactions offered convenience, thus people spend more time on the internet than ever, and the consumption of digital content significantly increased. Many organisations took advantage of this, making their digital marketing strategies much stronger for the benefit of their business.

 

The power of social media proved to be the digital marketers’ advantage as well. After all, it is the best way to reach their target audience. While people initially signed up for Facebook, Instagram, and Tiktok to connect with friends and engage themselves in social interactions, they are also there to check out new products, read reviews, and see how brands interact with their consumers as well as their competitors.

 

Cyber Security

 

Cyber security used to be an industry focused on government agencies and financial institutions. However, the flourishing digital economy paved the way for it to be an essential part of the digital transformation across all industries. All businesses, big and small, are highly recommended to implement cyber security measures. As everything else transforms into digital, a huge amount of sensitive data is transmitted back and forth through the internet. These data can be intercepted by cyber hackers, resulting in unfavourable outcomes.

 

Cyber security attacks can be expensive (PDPA, the costs of loss and other damages, etc.), and so there is not enough reason for organisations to impede their cyber security programme especially if most of their business transactions are done online, and they hold sensitive information of their clients, products, and services (finance, health, and retail industries).

 

The Importance of Cyber Security in Digital Marketing

 

While cyber security systems should cover the entirety of business operations, from backend to frontend, one of the most crucial aspects of business that needs heightened security is digital marketing. Not many people are aware of this, but cyber security and digital marketing go hand in hand.

 

Here are some of the aspects of digital marketing that need cyber security:

 

Website

 

The website is the most essential aspect of a digitalised business. In digital marketing, websites are where blog posts can be seen and read by the consumers–content on why they need a product in their everyday lives, or how a service changed someone’s life. It is where Google takes the consumer if they look up a brand on the internet.

 

It is the place where people check out products, read reviews, and find more information about the brand. In the retail business, it is basically the online version of the physical store where people enter their name, email address, birth date, and credit card information to buy a product or avail of a service.

 

There is no wonder that websites are heavily targeted by cyber hackers. They can flood your website with an enormous amount of traffic that can potentially break your server and your website, infiltrate the data that is being entered on the website, and steal sensitive information from your database. There are a lot of malicious activities that can happen which makes cyber security a necessity.

 

Email Marketing  

 

Email marketing is probably the oldest form of digital marketing, but it still proves to be one of the most effective ways to promote a business. Unfortunately, this is also the favourite method of cyber hackers in delivering malware. They simply imitate the email format from legitimate organisations and the type of attack will depend on the kind of information they received.

 

This is crucial for digital marketers because they frequently interact with potential customers and even with hackers disguised as customers. Cyber security awareness, along with training on how to spot a phishing email is recommended to come into play. Installing spam filters in the email system can also help in keeping these kinds of threats at bay.

 

Social Media

 

With more than 2 billion active users per month, Facebook is the most famous social network worldwide, followed by Instagram with 1.2 billion active users per month. With this number of people on social media, marketing on these platforms could be just an easy feat. Sadly, these platforms can also be infested by hackers waiting to attack. Social media accounts for business is more vulnerable than personal ones simply because there are multiple people accessing the account and they share the login information.

 

Social media accounts need to be kept safe from cybercriminals, especially these days when the platforms have started adding shopping features to their sites (e.g. Facebook Marketplace). Plus, these hijackers cannot just steal information from the accounts – they can also get hold of the login credentials and upload offensive content on the pages and demand payment to stop the harassment. It can be a much more expensive event compared to getting a social media management tool to handle all social media tasks and educate the marketing team about the potential danger brought by unsolicited social media messages, especially those that contain links.

 

CRM Software

 

CRM (Customer Relationship Management)software is important in digital marketing – it is used to collect data from the customers, analyse it, and come up with an effective digital marketing strategy through it. Sometimes, it is used to automate some of the digital marketing activities. As it contains customer information, you wouldn’t want the hackers to get access to your CRM software. It is going to be an expensive scenario, plus, you could lose the reputation of your business.

 

While breaches frequently happen inside the job, careless mistakes can also occur. Access to the CRM software should be limited to certain employees, and tracking tools should be used whenever someone logs in to the system. These can also be performed by the cyber security team as well.

 

Customer information is precious

 

Obtaining customer data is an important aspect of digital marketing. One might think that these are just numbers, but when interpreted, they are highly valuable to the company. Having knowledge of consumer behaviour, and obtaining the information about what they want and what they need, the company can strategise well so that these consumers can be transformed into actual customers. This is the reason why digital marketers are one of the sought-after professionals in any given industry. The digital transformation also created the need for digital marketing.

 

The Risk of Brand Damage

 

Cyberattacks are not just expensive, it also has the great risk of damaging your brand. It also has significant effects on consumer perception. If you experience a cyberattack that shut down your website (DDoS – Distributed Denial of Service), potential customers might think twice about patronising your brand and doubt your overall competence. Besides, who would want to provide their personal information to an institution that does not have the capability to take care of it?

 

Keep in mind that not all social media hackers are after the money. Some of them just find a thrill in destroying brands by hijacking their business profiles, uploading obscene materials to the page, and even sending offensive messages to potential customers. Granted that this is not the company’s own doing, but it essentially allowed it to happen because of the lack of cybersecurity measures.

 

Digital marketing is powerful in so many ways. It can influence the consumer, guide them to the products and services that they need, provide them with a personal connection, and make the consumer feel empowered. It is likewise dangerous because as a digital marketer, you are also a guardian of sensitive data which can make or break your brand. Fortunately, you can avoid the dangerous side by working with cyber security professionals.

 

If you are interested in becoming a digital marketer, sign up for our Professional Diploma in Digital Marketing & Campaign Strategy and learn the highly industry-relevant digital marketing skillsets that are immediately transferable to the workplace.

 

If you are more on the protective side and would rather be at the backend, our Advanced Diploma in Cyber Security (Advanced Standing) is for you. Signing up for this course will provide you with foundational knowledge in info-comm technology and cyber security training that can help you kickstart a career in the realm of modern technologies.

 

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September 5, 2022 |
Wondering what type of job suits you?

Finding your ideal job or what you want to accomplish is not always easy. We all have dream occupations when we are young (or even a little older), careers that we believe would be ideal for us and result in a successful path. Contrary to popular belief, many professions are substantially different in reality.

Today’s workforce is more qualified and skilled than ever. It can be challenging to land a job if you can’t demonstrate that you have any qualifications or skills because businesses have a broader pool of people to pick from.

In this blog, we’ll give you some tips to assess the kind of work-life you envision.

 

Know your passion

Others opt to devote their entire working lives to their passions, while some people choose to pursue them in their spare time. Work can become less of a chore and more of a gratifying and fulfilling way when you are enthusiastic about what you do. Finding a healthy work/life balance requires that you are content with your employment decision. It’s never too late or too early to discover and pursue your actual passions, regardless of how recently you’ve begun to consider your career or how stuck you feel in a job that doesn’t make you happy. Discovering your passion may help you determine your desired salary level, benefits, and other factors.

 

You may try to explore Training Vision Institute programme offerings and start by taking up a diploma of your desired course.

 

Know your skills

Think about your strengths. Identifying both your soft and hard skills that will eventually direct you to specific interests. Or you might want to assess yourself and think of your natural talents that inspire and motivates you to complete particular tasks.

 

Explore Career paths

Spend some time searching various careers once you’ve determined a few areas of interest. You might be able to identify occupations that you are naturally drawn to by reading job descriptions. If you discovered that your current job is not something you want to pursue, you may still apply or enroll in courses that offer basics, fundamentals, and certifications that can help you with your career switch and start your new journey right away. Training Vision Institute offers programmes that can be completed in less than 12 months. From digital marketing, service management, leadership and people management, service leadership, and others. (insert link)

 

It’s okay to work and learn at the same time

Working doesn’t preclude learning. Learning is endless and there are lots of opportunities for you to learn something new, so make the most out of any chances you get. Keep in mind that even abilities that don’t appear relevant right now might later prove useful. Training Vision Institute offers online and blended learning that you might want to try. Online learning is proven to be convenient and here’s why.

 

Although it’s fantastic to work in a field you find interesting, the most crucial thing is to make sure that your daily life is what you want it to be and that it suits your needs.

 

 

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August 31, 2022 |
How can you better yourself to tell your employers that you have what it takes

You may have heard the phrase “You can be anything you want to be.” But there are some things that you need to know before you can take this advice.

 

For example, you need to have a job in your field of interest but you also need to receive training from an organization that has experience and expertise in that particular field.

 

Job seekers are often asked to provide proof of their qualifications. One of the competitive advantages of landing a high-paying position at a respectable company is a diploma. With more employers demanding that employees should possess specific skills and experience, it’s important to know what your own strengths are and how to apply them in the job market.

 

This is where Training Vision Institute comes in. We offer diplomas for people who want to advance their careers in digital marketing, service management, leadership and people management, service leadership, etc. These diplomas can guide you toward your desired career progression and help you land a job after completion. In addition to preparing students for their chosen careers, they also help them gain valuable and relevant skills that can help them succeed in their respective fields of interest. Enrolling with Training Vision Institute will provide the benefit of collaborative learning from industry professionals with decades of experience.

 

When considering long-term goals, career-wise, getting a diploma will be a smart investment because the benefits outweigh the drawbacks. Once you have earned the diploma, you can impress your employer by showing them proof that you have what it takes to be an excellent employee by demonstrating your enthusiasm, and skills and showing them how well you fit with the company culture.

 

When applying for jobs, it is important to provide proof of your qualifications. The proof is something that shows you have what it takes to do the job. It can be in the form of a resume or CV (curriculum vitae), but it should also include any relevant certificates or licenses as well as proof of education and experience.

 

The key is to make sure your resume gets noticed by employers and helps them see that you have what it takes. A good resume should be clear, concise and focused on the skills and experience that make you unique.

 

Here are three tips to help you land and ace a job interview:

1) Make it easy for employers to contact you.

2) Show how you can contribute to the company through your experience and education.

3) Be professional during the entire process, dress appropriately, and maintain good communication with your interviewer. Remember that each interviewer has their own style so it’s important that you adapt accordingly to theirs.

4) Don’t forget to highlight your achievements.

 

Training Vision Institute can assist you in obtaining your desired diploma and can help you stand against the competition. With the help of our curriculum, you’ll be ready to land the job of your dreams and perhaps get your desired salary. Visit (link) today and start your career right away.

 

The world of work is changing, and so must the way you prepare for a career.

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August 24, 2022 |
Courses that can improve your career chance

Everyone wants to get ahead in life, especially in their career, and there’s no better way than getting a diploma.

 

The world is changing. The digital age has become one of the most essential aspects of our lives. It has affected almost everything; from the way we think to how we make decisions.

 

We have come to a point where the use of technology has become inevitable and it is impossible to live without it.

 

Diplomas in digital marketing and leadership courses are a trend nowadays and these courses can be a stepping stone to your career progression. Many employers are hiring graduates with diplomas in digital marketing and leadership courses because they have a good understanding of how modern practices work, how to use them, and where it is heading. They also understand how this knowledge can help them solve problems and make their company more competitive in the marketplace.

 

We all know that education is important. It can be the key to success in life. The question is, what kind of education would you like?

 

Well, there are many options out there and you need to determine what suits your personality and career aspirations.

 

Here are some courses that can help you improve your career chances:

 

Interested in Digital Marketing? You might want to check out our Professional Diploma in Digital Marketing and Campaign Strategy.

This course is a must-have for any marketing professional. It will equip you with the skills required to become an effective marketer and will help you develop a strong understanding of digital marketing. You will learn how to create content that drives engagement, how to use social media effectively, and how to devise an integrated marketing strategy. A diploma in digital marketing is a great way to start your career as a marketer, or if you already have experience in this field, it will help you improve your skills and knowledge base.

 

Are your leadership skills outdated? You might want to check out our Leadership and People Management and Diploma in Service Leadership

These programmes are designed specifically for professionals who want to be effective leaders in their organizations. It teaches you how to develop leadership skills through experiential learning which enables you to lead teams more effectively at work. The certificate also focuses on building strong communication skills which are essential when managing team members and establishing clear goals for them within the organization.

 

After completing these courses, you will find yourself as one of the marketers and leaders of tomorrow who can be able to transform organizations, enhance value creation and create efficiencies. It provides a field-specific curriculum with the goal of giving you the knowledge and abilities needed to be successful in your chosen field. Additionally, these courses can also be a stepping stone towards a higher career progression and educational attainment.

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August 10, 2022 |
Diploma vs. Degree: What’s the difference?

Many businesses search for people that have a specific level of training or education when hiring a specific position in a job field. You can receive relevant training by completing a diploma or degree programme. Depending on your resources and the kind of career you wish to pursue, you may decide to seek a diploma rather than a degree.

In this blog, we will tackle the difference between a diploma and a degree so you can decide which will be the most advantageous and will lead you to your desired course.

 

What is a diploma?

A diploma is a certification that you have finished the required training and modules for a particular course. The majority of diploma programmes train participants for skill-based jobs and these are awarded for in-depth and specific coursework that is more specialized than a certification.

 

A diploma might help you grow in your profession or get employment in your chosen field. Additionally, you could obtain a diploma to support your present degree or as part of your preparation for an associate’s or bachelor’s degree.

 

Diplomas are hands-on and provide tailored coursework for the specific course you’re earning. They are practical.

 

Pros:

  • An excellent option for individuals seeking to try a new profession
  • Can begin taking classes in a cohort at a scheduled time of the year.
  • Contains content that is very focused on your intended topic
  • Can pursue education while working
  • Coursework is typically online or blended.

 

Cons:

  • Restricted to certain professions

 

What is a degree?

After completing several years of education in a particular field, you are awarded a degree. Obtaining a bachelor’s degree is a way for students to stand out from others in a highly competitive job market.

 

To help you understand more, here are some pros and cons of having a degree:

 

Pros:

  • Be prepared for a career (some employers will require degrees)
  • Earn more than non-graduates
  • Expand your mind and network
  • Become an expert in a field

 

Cons:

  • Requires time (some take up to 4 years)
  • Does not guarantee a job after completion

 

Key Difference

The time and expense required to complete certificate and degree programmes differ typically. The number of required courses and the amount of knowledge gained vary amongst them as well.

 

What type of programme is right for me?

You might be asking, what is the best for me? Which should I consider? Depending on your career objectives and exceptional circumstances, this is genuinely subjective. Before choosing your path, you should take the following factors into account:

 

  • How much time are you willing to spend studying?
  • How much do you need to pay for course fees?
  • Which field are you interested in?
  • What current skills do you have?
  • What skills do you want to learn?

 

You will be one step closer to success regardless of the type of further education you choose to pursue. Everybody has various objectives. To choose the educational path that best meets your goals, it’s best to have choices to select from diplomas, degrees, and online degrees.

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