The Professional Diploma in Digital Marketing & Campaign Strategy provides in-depth training in the latest digital marketing strategies, equipping you with the skills necessary to thrive in today’s fiercely competitive market. Develop expertise in customer experience management, search engine optimisation (SEO), search engine marketing (SEM), social media marketing (SMM), content strategy, Google Analytics, and successful marketing campaign management. This programme grants access to advanced diploma and degree pathways, offers global recognition, and positions you as a pioneer in the field of digital marketing.

Start on
27 Feb 2023 / 6 Apr 2023
Virtual Live Class
360 Hours
9-months (part-time)
Programme Fees
(Up to 70% subsidy)

Training Vision Institute proudly presents the Professional Diploma in Digital Marketing & Campaign Strategy, an exceptional course designed to elevate your expertise in the dynamic field of digital marketing.

Our comprehensive curriculum focuses on equipping you with advanced skills in customer experience management, search engine marketing (SEM), social media marketing (SMM), marketing content strategy, search engine optimization (SEO), applied data analytics, and marketing campaign management.

In today's digitalized business landscape, the success of marketing efforts relies heavily on professionals who possess the knowledge to understand, connect, and engage with target audiences, while effectively measuring and leveraging results to maintain business relevance. Our program is specifically tailored to provide you with the highly sought-after skill set required in the industry.

The Professional Diploma in Digital Marketing & Campaign StrategyProfessional Diploma in Digital Marketing & Campaign Strategy comprises nine modules, which can be completed within a part-time duration of nine months.

Upon successful completion of the course, you will receive a prestigious certificate awarded by Training Vision Institute, showcasing your mastery of advanced digital marketing techniques.

Module 1: NICF - Basic Digital Marketing (SF) (Synchronous & Asynchronous e-learning)
Course Ref. No.: TGS-2019504314
Eligible for Claim Period: 1 Sep 2019 - 31 Aug 2023

Learn to select marketing channel mixes that best satisfy target markets and find out how to recommend steps to integrate traditional and digital marketing where applicable.

Module 2: NICF - Customer Experience Management (SF) (Synchronous e-learning) Course Ref. No.: TGS-2019504296
Eligible for Claim Period: 1 Sep 2019 - 31 Aug 2023

Analyse implications of customer profiles and buying patterns on the organisation's marketing strategy and propose customer engagement initiatives.

Module 3: RETSF - Search Engine Marketing (Synchronous & Asynchronous e-learning)
Course Ref. No.: TGS-2019504295
Eligible for Claim Period: 5 Sep 2019 - 4 Sep 2023

Design, analyse, and generate reports for paid search ads optimised for relevant keywords.

Module 4: RETSF - Social Media Marketing (Synchronous & Asynchronous e-learning) Course Ref. No.: TGS-2019504297
Eligible for Claim Period: 1 Sep 2019 - 31 Aug 2023

Evaluate potential and suitable social media marketing opportunities, explore new ways to utilise social media and monitor outcome of social media marketing efforts.

Module 5: NICF - Marketing Content Strategy (SF) (Synchronous e-learning)
Course Ref. No.: TGS-2019504317
Eligible for Claim Period: 5 Sept 2019 - 4 Aug 2023

Determine optimal content styles and frequency of content delivery and translate content ideas into digital storyboards.

Module 6: RETSF - Search Engine Optimisation (Synchronous & Asynchronous e-learning)
Course Ref. No.: TGS-2019504316
Eligible for Claim Period: 1 Oct 2019 - 30 Sep 2023

Gain the knowledge and skills to apply Search Engine Optimisation (SEO) tools and techniques for the organisation's digital assets and content across channels.

Module 7: NICF - Advanced Digital Marketing (SF) (Synchronous e-learning)
Course Ref. No.: TGS-2019504313
Eligible for Claim Period: 15 Sep 2019 - 14 Sep 2023

Identify critical customer segments to support the development of a marketing strategy, and lead implementation of marketing efforts.

Module 8: RETSF - Applied Data Analytics (Synchronous e-learning)
Course Ref. No.: TGS-2019504294
Eligible for Claim Period: 25 Sep 2021 - 30 Sep 2023

Execute data analytics metrics and perform deep dive analysis to understand customer behaviours across digital platforms.

Module 9: RETSF-Marketing Campaign Management (Synchronous & Asynchronous e-learning)
Course Ref. No.: TGS-2019504315
Eligible for Claim Period: 1 Oct 2019 - 30 Sep 2023

Develop marketing campaigns, enhance campaign awareness, and campaign visibility.

Academic Admissions Criteria for Local Students:

  • Any 2 GCE ‘A’ level passes (must be in English) or equivalent, or
  • WSQ Diploma in Service Leadership or Polytechnic Diploma; or
  • Candidates > 30 years of age with 8 years of people/business management work experience; or
  • Candidates with other qualifications will be assessed on a case-by-case basis

English Language Requirement:

  • GCE ‘O’ Level Language with a minimum grade of C6; or
  • WPL Level 6 (Average of Reading, Listening, Speaking & Writing Scores); or
  • IELTS 5.5 or equivalent (applicable for STP Students); or
  • Successfully passed TVI English Admissions Test; or
  • Successfully passed a post-secondary course, conducted in English, with a minimum duration of 18 months

Other qualifications can be considered for entry if they are deemed to be equivalent and will have to be approved by Director CAD in TVI.

The fundamental knowledge for all modules will be delivered through online learning. The majority of modules will involve project-based learning, which can be undertaken individually or as part of a group.

The online learning materials are provided by Training Vision Institute and are designed to prepare students for professional certifications. These sessions are facilitated by subject matter experts who possess extensive qualifications and years of experience in the field of digital marketing and campaign strategies. These sessions aim to enhance learners' knowledge and skills in key areas as outlined by the SkillsFuture Singapore (SSG) framework.

The assessment methodology is based on the SSG framework for competency. SSG is the statutory board under the Ministry of Education that drives and coordinates the implementation of the national SkillsFuture movement in order to foster a culture of lifelong learning in Singapore. SSG also encompasses the Committee for Private Education (CPE), which acts as the regulatory authority for all private education institutions in Singapore. All assessors hold ACTA certification and possess domain experience and knowledge. Assessments can be either formative or summative. As a competency-based framework, assessment plans have the endorsement of TVI's Examination Board and the approval of SSG.

Each level may be assessed through a combination of written assessments, projects, and oral interviews.

The mode of delivery will include a mix of lectures, workshops, group discussions, individual activities, and experiential learning, maintaining a teacher-to-student ratio of 1:20.

Full Course Fee*

Up to 50% SSG Subsidy** (Singaporean 21 to 39 years old or Permanent Residents)

Up to 70% SSG Subsidy** (Singaporean aged 40 years old & above)

*All prices are inclusive of 8% GST. GST are based on full course fees, before SSG funding.

**Current prevailing SkillsFuture Singapore (SSG) funding applies to Singapore Citizens or Singapore Permanent Residents. Please refer to SSG Training Grants Incentives website for the latest information.

1. Singaporeans and Permanent Residents have to meet the following conditions to be eligible for SSG fund, failing which the participant will be liable to pay the full course fees to Training Vision Institute.

a) Met minimum 75% in attendance and in E-learning hours

b) Qualify as Competent in all WSQ Assessments

c) Met other SSG eligibility criteria

2. Singapore Citizens can use their SkillsFuture Credit (SFC) to offset the course fee after subsidies.

3. Participant with Post-Secondary Education Account (PSEA) can apply to use the PSEA fund for the course fee.

4. Fee Protection Scheme (FPS) are not included. A non-refundable application fee of $54 for local students and $216 for international students will apply.

5. SkillsFuture Singapore course funding level has been revised from 1st January 2022. For complete information please visit SSG website or download the information here. Please speak to our Course Consultants to confirm your course fees.

KEY Facilitators
Joyce Chang

Joyce is a passionate seasoned service excellence and digital media consultant. She has developed, trained and consulted more than 30 organisations on Service Leadership related training with the purpose of increasing service skills, shaping service mindset and enhancing internal customer service. As a life-long learner and believer, Joyce is also a certified Image Consultant internationally. She acquires aesthetic eyebrow embroidery technical skills set and owns a mobile media spa. She is currently taking her Masters with Nanyang Technological University in Professional Education.

Malcolm Chen

Malcolm Chen is a learning facilitator and training specialist with 15 years of regional experience across various business sectors and corporate functions. He specializes in digital marketing, social media, corporate communication, public relations, data analytics, etc. His experience in senior management fuelled his belief in coaching and developing people for leadership and workplace skills. He has a strong passion for digital transformation and is a strong believer in diversity & inclusivity in the workplace given his years of experience and interaction within the tourism and hospitality industry.

Felix Oking

Gifted with creative design talent from a young age, Felix holds multiple awards – most notably the Singapore Packaging Award and The Singapore Young Designer Award. Felix has extensive years of professional spearheading various projects ranging from the exhibition, event, branding, ATL/BTL marketing, and web and system development for the local and global scene. He is also experienced in overseeing the quality control and assurance of the Academic department. An experience curriculum developer in the field of Creative Industry and Digital Marketing.

Rodney Tay

Rodney is a native to digital advertising, acquiring expertise and experience for the past 20 years and dedicating his career life to disruptive businesses in the ever-changing digital advertising landscape in Singapore. His career began in 2000 as a pioneer digital planner and campaign manager in the largest digital media agency in Singapore. He managed mostly blue chipped clients and brands such as SAP, IBM, Siemens, Nokia, Cerebos Pacific, Knorr and more. His desire to push the boundaries of digital transformation led him to helm the Digital Solutions and Operations team for MediaCorp, steering the70-year-old traditionally broadcast business towards a digitally-centric environment.

Cheak Hong Ian

Cheak Hong Ian has been a digital marketing practitioner, consultant and trainer for more than a decade. During this period, he was actively involved in the Digital Marketing Learning and Development and Digital Marketing Strategy and Execution of local and regional SMEs and MNCs. He started his career as a freelance writer, and he eventually become Marketing Communications Manager overseeing the day-to-day marketing communications of Singapore’s largest locally bred e-Commerce website and planning sales and marketing strategy. His expertise revolves around Pay-Per-Click Search Engine Marketing, Display Advertising, Social Media Marketing, Content Marketing, UX/UI, and e-Commerce.

Charles Chow

Charles has been a professional marketing practitioner and consultant for over two decades. During this period, he was actively involved in Digital Marketing, Product & Solutions Marketing, Account-Based Marketing, Field Marketing, Branding and Marketing Communications having held leadership and management positions with various leading multinational corporations across North America and EMEA. Over the last 5 years, Charles has leveraged his corporate experience in marketing and is consulting with organisations in the region on best-in-class marketing programs to increase commercial ROI. He has consulted for several high-tech companies in the area of digital marketing and continues sharing his experience as a lecturer on specific topics within the field of marketing.

Valerie Lee

Valerie is an accomplished trainer and a multi-company business owner. She started her first company 8 years ago which specializes in corporate apparel, currently operating with a lean headcount via a digitally-driven business model and strong in-house infrastructure. Having spearheaded the digital transformation of her company, coupled with her experience in the academic field, she is capable of providing high-level consultation to SME business owners in business model transformation through digitalisation in sustainable ways. Apart from this, Valerie is also a sought-after trainer with good reviews in the lifelong learning industry, providing effective training programs to professional adults in higher learning institutes on business-related and digital marketing courses.

Lim Choon Leng

Choon Leng is an established digital marketing professional and has been in the industry for more than a decade. As a Principal Consultant for Digital Marketing, he had helped hundreds of clients achieve their digital marketing objectives. These clients include Dynasty Travel, Banyan Tree, Frasers’ Hospitality, EASB, and Spring Singapore, just to name a few. He started his career in Digital Marketing for a local Search Engine Marketing 12 years ago. From being a local search engine marketer to starting his career, Choon Leng has progressed to several key positions in large organizations including Account Director in eBay Marketing Solutions and Assistant Director in People’s Association. During his work in the People’s Association, Choon Leng managed a team of 25 Executives and Managers across 3 Key Divisions, namely Grassroots, Mobile App and Social Media.


“Why I still decided to go for the course is because it can refresh my theory knowledge and also keep myself updated as digital marketing is always evolving. The third, which is the most important, is getting hands-on to know the functions of how you actually execute and implement a campaign or any marketing initiative. I would say go for it.”

Eileen Koh
A former student of PDDMCS

"I think so far the modules that I learned gave me a better understanding of where to start if I'm going for my own business. I enjoyed this class a lot, especially because the lecturers are very patient and will guide you through each of the modules… and you are given the opportunity to come up with your own ideas."

J'Den Lim
A former student of PDDMCS

“This programme solidifies a beginner foundation in Digital Marketing. It enables learners to inherit the essentials, understand the processes and enjoy better e-learning.”

Lin Zheng Wei
A former student of PDDMCS

"With the course I took I think I'm much more well-equipped in dealing with digital marketing. Now, I'm familiar with SEO, keywords, how to add Google ads, how to place more effective Facebook ads, and different kinds of social media tools that you can use to help promote a business, and I think that is very, very helpful."

Brendan Lai
A former student of PDDMCS
Questions? Check the frequently asked questions below.

For face-to-face class, a hard copy learner’s guide will be given, for L1 and L3 modules. For L4 and L5 modules, materials are available in TVI Online (Learning Management Systems).

Our course consultant will advise you if you need to bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

In partnership with Fish4Talents, Training Vision Institute's subsidiary for career coaching and talent solutions provider, we will provide learners exclusive career coaching upon completion of modules.

Yes, we have funding available for self-sponsored (individuals) - up to 50% or 70% funding, and company-sponsored (SME or Non-SME). For more information, you may visit here.

You can sign up for this course through this link. Once you have registered for the course, our course consultant will follow up with you via email regarding your course registration.

Once you have registered for the course, you will receive a detailed step-by-step user guide on how to claim your SkillsFuture Credit. Our course consultant will be able to assist you if you require any help along the way.

If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend the appropriate course(s) based on your learning objectives.


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