The Certified Digital Marketing Associate is a certification that provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content of this certification is informed and designed by experts and provides you the opportunity to acquire a globally recognised professional certification.

Start on
8 January 2022
Virtual Live Class
120 Hours
Programme Fees
(Up to 70% subsidy)

Training Vision Institute is pleased to offer the Certified Digital Marketing Associate Certification, in partnership with the Digital Marketing Institute, a global leader in providing digital marketing courses.

This certification is comprised of modules revolving around the topics of basic digital marketing, customer experience management, and search engine marketing. With this certification, you will acquire the fundamentals of digital marketing and the skills needed to future-proof your career in the digital marketing industry.

Digital marketing has become part of the overall marketing efforts of many organisations today, and they need professionals that are skilled in understanding, connecting, and engaging with their target audience, as well as the ability to measure and leverage results to keep their businesses relevant. As a Certified Digital Marketing Associate, you are capable of identifying the wants and needs of your customers right away with the use of data and other digital marketing strategies.

This certification contains 3 modules which may be completed in 120 hours or 40 hours per module.

Upon successful completion of the programme, you will be awarded the Statement of Attainment (SOA) by SkillsFuture Singapore (SSG). You will also be awarded with the Certified Digital Marketing Associate badge by Digital Marketing Institute.

Module 1: NICF - Basic Digital Marketing (SF) (Synchronous & Asynchronous e-learning)
Course Ref. No.: TGS-2019504314
Eligible for Claim Period: 1 Sep 2019 - 31 Aug 2023

Learn to select marketing channel mixes that best satisfy target markets and find out how to recommend steps to integrate traditional and digital marketing where applicable.

Module 2: NICF - Customer Experience Management (SF) (Synchronous e-learning) Course Ref. No.: TGS-2019504296
Eligible for Claim Period: 1 Sep 2019 - 31 Aug 2023

Analyse implications of customer profiles and buying patterns on the organisation's marketing strategy and propose customer engagement initiatives.

Module 3: RETSF - Search Engine Marketing (Synchronous & Asynchronous e-learning)
Course Ref. No.: TGS-2019504295
Eligible for Claim Period: 5 Sep 2019 - 4 Sep 2023

Design, analyse, and generate reports for paid search ads optimised for relevant keywords.

•Minimum Higher Nitec; including Certificate in Business Skills, Industrial Technician Certificate and other polytechnic certificates; OR

•At least a C6 pass for English (EL1) at GCE ‘O’ Levels or equivalent; OR

•Recommended to have basic sales and marketing knowledge; OR

•Case by case basis to learners who may not meet the above entry requirements but has extensive and relevant working experiences.

(Core knowledge for all modules is delivered via blended learning mode with face-to-face classroom sessions and online learning. Almost all modules will involve learning through projects, which may be on an individual or group basis. The online learning content is provided by Digital Marketing Institute and prepares the student for the professional certifications. Highly interactive classroom sessions are facilitated by subject matter experts who are highly qualified with years of domain experience in the world of digital marketing and campaign strategies. These sessions will build the learners’ knowledge and abilities in key areas as defined by the SkillsFuture Singapore (SSG) framework.

The method of assessment is comprised of written assessments, case studies, and practicum, if applicable

Full Course Fee

Up to 50% SSG Subsidy** (Singaporean 21 to 39 years old or Permanent Residents)

Up to 70% SSG Subsidy** (Singaporean aged 40 years old & above)

*All prices are inclusive of 7% GST. GST are based on full course fees, before SSG funding.

**Current prevailing SkillsFuture Singapore (SSG) funding applies to Singapore Citizens or Singapore Permanent Residents. 
Please refer to SSG Training Grants Incentives website for the latest information.

1. Singaporeans and Permanent Residents have to meet the following conditions to be eligible for SSG fund, failing which the 
participant will be liable to pay the full course fees to Training Vision Institute.

a) Met minimum 75% in attendance and in E-learning hours

b) Qualify as Competent in all WSQ Assessments

c) Met other SSG eligibility criteria

2. Singapore Citizens can use their SkillsFuture Credit (SFC) to offset the course fee after subsidies.
3. Participant with Post-Secondary Education Account (PSEA) can apply to use the PSEA fund for the course fee.
4. Fee Protection Scheme (FPS) are not included. A non-refundable application fee of $53.50 for local students and $214 for international students will apply.

5. SkillsFuture Singapore course funding level has been revised from 1st January 2022. For complete information please visit SSG website or download the information here. Please speak to our Course Consultants to confirm your course fees.

Commencement Date: NIL (Join the waitlist)

Questions? Check the frequently asked questions below.

For face-to-face class, a hard copy learner’s guide will be given, for L1 and L3 modules. For L4 and L5 modules, materials are available in TVI Online (Learning Management Systems).

Our course consultant will advise you if you need to bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

In partnership with Fish4Talents, Training Vision Institute's subsidiary for career coaching and talent solutions provider, we will provide learners exclusive career coaching upon completion of modules.

Yes, we have funding available for self-sponsored (individuals) - up to 50% or 70% funding, and company-sponsored (SME or Non-SME). For more information, you may visit here.

You can sign up for this course through this link. Once you have registered for the course, our course consultant will follow up with you via email regarding your course registration.

Once you have registered for the course, you will receive a detailed step-by-step user guide on how to claim your SkillsFuture Credit. Our course consultant will be able to assist you if you require any help along the way.

If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend the appropriate course(s) based on your learning objectives.


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