Marketing Campaign Management

Develop marketing campaigns, enhance visibility, construct operational plans, choose appropriate tools, propose budgets, evaluate effectiveness, and consolidate findings for future planning.

SSG Subsidy, SFC

F2F + Online

40 Hours

$1600 (Before Subsidy)

TGS-2019504315

About the Course

The "Marketing Campaign Management" course is a comprehensive 40-hour program designed to equip participants with the skills and knowledge necessary to develop, implement, and evaluate marketing campaigns effectively. This course covers key areas such as constructing operational plans, selecting appropriate tools, managing budgets, and assessing campaign performance.

Participants will begin by learning how to define campaign objectives and understand the components of operational plans. The course then covers marketing strategies, selecting the right marketing mix, and choosing relevant communication tools based on campaign goals. Learners will explore managing campaign budgets and dissecting operational plans, including messages to be communicated and types of media platforms.

Participants will also learn to set performance measures, evaluate feedback, and assess media effectiveness against costs. The course concludes with refining operational plans based on pre-campaign testing data, monitoring campaign performance, and planning for future campaigns.

Through a blend of interactive lectures, practical exercises, case studies, and group discussions, participants will gain hands-on experience and feedback to confidently apply their learning in professional settings. This course is ideal for marketing professionals, campaign managers, and anyone looking to enhance their marketing campaign management skills.

At the End of the Course, Learners Will Be Able To

Develop operational plans to achieve marketing campaign objectives.
Select appropriate communication tools to reach target audiences.
Propose and manage suitable campaign budgets.
Dissect and manage different aspects of operational plans.
Set performance measures for campaign elements.
Evaluate feedback from customers, store managers, and partners.
Assess media effectiveness against costs.
Refine marketing campaigns based on pre-campaign testing.
Monitor and evaluate campaign performance.
Plan and manage future marketing campaigns.

Course Content

Constructing Operational Plans
Justifying the Appropriateness of Marketing Tools
Proposing and Managing Campaign Budgets
Dissecting the Operational Plan
Managing Different Media Types
Evaluating Marketing Campaign Effectiveness
Setting Performance Measures
Using Data from Pre-Campaign Testing
Refining Marketing Campaigns
Planning for Future Campaigns

Your Path to Practical Skills

Master the essentials of marketing campaign management with our "Marketing Campaign Management" course. This practical program provides the tools and techniques needed to develop and implement successful marketing campaigns. Through real-world applications and interactive sessions, you'll learn to construct operational plans, select appropriate tools, manage budgets, and evaluate campaign performance. Whether you're a marketing professional or campaign manager, this course equips you with the skills required to drive business success through effective campaign management.

Prerequisites

No prerequisites are required. This course is suitable for all professionals interested in marketing campaign management and strategy execution.

Who Should Attend This Course?

Marketing professionals seeking to enhance their campaign management skills.
Campaign managers looking to improve campaign effectiveness.
Business owners aiming to leverage marketing campaigns for growth.
Advertising professionals focusing on campaign strategy and execution.
Anyone aspiring to a career in marketing campaign management.

Organisation Benefit Taking This Course

Organizations will benefit from employees who can develop and manage effective marketing campaigns, ensuring strategic alignment with business goals, optimizing marketing efforts, and driving customer engagement and business growth.

Individual Benefit Taking This Course

Individuals will gain essential skills in marketing campaign management, enabling them to develop operational plans, select appropriate tools, manage budgets, and evaluate campaign performance, enhancing their career prospects in marketing.

Career Opportunity After Completing the Course

Marketing Campaign Manager
Digital Marketing Specialist
Advertising Manager
Brand Manager
Marketing Coordinator
Business Development Manager

Ready to Get Started?

Enhance your marketing campaign management skills and drive business success. Sign up now to master the techniques needed for effective campaign development, execution, and evaluation!

What You'll Get?

Expert-Led Instruction: Learn from experienced professionals.
Hands-On Projects: Apply your knowledge in real-world scenarios.
Certification: Receive a certificate upon completion to showcase your skills.

Sign Up Today and Transform Your Future!

Our next batch starts soon. Limited seats available!
Contact Us Now - Don’t wait, secure your spot today!