Advanced Digital Marketing

Identify customer segments, market gaps, and competitors. Develop and implement a marketing strategy, conduct digital marketing research, and communicate and execute the strategy effectively.

SSG Subsidy, SFC, UTAP

Virtual

40 Hours

$1600 (Before Subsidy)

TGS-2019504313

About the Course

The "Advanced Digital Marketing" course is a comprehensive 40-hour program designed to equip participants with advanced skills and knowledge in digital marketing. This course covers key areas such as market environment assessment, digital marketing research, strategy development, communication, and execution. Participants will learn to use the 3Cs (Changes, Customers, Competitions) to assess market outlook, identify customer segments and market gaps, and understand competitive forces.

The course begins with evaluating the market environment, focusing on critical customer segments and market gap analysis. Participants will then explore new and emerging digital marketing trends and technologies, understanding their impact on organizational business and performance. The course will guide learners in developing organizational marketing strategies aligned with business models and revenue drivers, incorporating new digital marketing technologies.

Participants will also learn to create effective communication plans for internal staff awareness and alignment. The course concludes with leading and executing marketing strategies, ensuring alignment with product/service roadmaps and critical trends. Through interactive lectures, practical exercises, case studies, and group discussions, participants will gain hands-on experience and feedback to confidently apply their learning in professional settings. This course is ideal for marketing professionals, business owners, and anyone looking to advance their digital marketing skills.

At the End of the Course, Learners Will Be Able To

Assess the market environment using the 3Cs framework.
Identify critical customer segments, market gaps, and competitors.
Understand and evaluate new and emerging digital marketing trends.
Analyze the impact of market trends on business performance.
Develop organizational marketing strategies aligned with business models and revenue drivers.
Communicate marketing strategies effectively to internal staff.
Create communication plans for digital marketing strategies.
Lead and execute digital marketing action plans.
Align product/service roadmaps with critical trends and developments.
Enhance marketing plans based on critical trends and developments.

Course Content

Evaluating and Assessing Your Market Environment
Digital Marketing Research: Trends and Technologies
Developing Organizational Marketing Strategies
Communicating the Marketing Strategy
Executing the Marketing Strategy
Critical Customer Segments and Market Gap Analysis
Understanding Competitive Forces in the Market
Impact of Digital Marketing Trends on Business Performance
Creating Internal Communication Plans
Leading and Implementing Marketing Action Plans

Your Path to Practical Skills

Master the essentials of advanced digital marketing with our "Advanced Digital Marketing" course. This practical program provides the tools and techniques needed to assess market environments, evaluate digital marketing trends, develop effective marketing strategies, and execute action plans. Through real-world applications and interactive sessions, you'll learn to align marketing efforts with business models and revenue drivers, ensuring strategic success. Whether you're a marketing professional or business owner, this course equips you with the skills required to lead digital marketing initiatives and drive business growth.

Prerequisites

No prerequisites are required. This course is suitable for all professionals interested in advanced digital marketing and strategy execution.

Who Should Attend This Course?

Marketing professionals seeking to enhance their digital marketing skills.
Business owners aiming to leverage digital marketing for growth.
Digital marketing managers focusing on strategy development and execution.
Brand managers interested in advanced marketing techniques.
Anyone aspiring to a career in advanced digital marketing.

Organisation Benefit Taking This Course

Organizations will benefit from employees who can develop and execute advanced digital marketing strategies, ensuring strategic alignment with business goals, optimizing marketing efforts, and driving customer engagement and business growth.

Individual Benefit Taking This Course

Individuals will gain advanced skills in digital marketing, enabling them to assess market environments, develop effective strategies, and execute action plans, enhancing their career prospects in digital marketing.

Career Opportunity After Completing the Course

Digital Marketing Manager
Brand Manager
Marketing Strategist
Business Development Manager
Marketing Consultant
E-commerce Manager

Ready to Get Started?

Enhance your digital marketing skills and drive business success. Sign up now to master the techniques needed for advanced digital marketing strategy development and execution!

What You'll Get?

Expert-Led Instruction: Learn from experienced professionals.
Hands-On Projects: Apply your knowledge in real-world scenarios.
Certification: Receive a certificate upon completion to showcase your skills.

Sign Up Today and Transform Your Future!

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