The "Service Innovation for Leaders" course is designed to provide leaders with the essential skills and knowledge to drive innovation in product and service offerings within their organizations. Understanding and responding to customer needs and expectations is crucial for maintaining a competitive edge and fostering a culture of continuous improvement. This 19-hour course covers assessing customer needs, innovating product or service offerings, and evaluating the effectiveness of these innovations to ensure they meet customer expectations.

Learners will begin by exploring the types of data needed to assess customer needs and expectations, and how to use this data to identify opportunities for new products or services. The course then delves into methods for innovating product and service offerings, ensuring they respond effectively to identified customer needs. Participants will also learn how to evaluate the developed products or services against specific criteria to ensure they align with customer expectations.

Through a combination of lectures, didactic questioning, problem-solving activities, group discussions, brainstorming sessions, and e-learning modules, participants will gain practical insights and hands-on experience. This course is ideal for leaders and managers who are responsible for driving innovation and enhancing service delivery within their organizations.