The "Service Brand for Leaders" course is meticulously crafted to empower leaders with the knowledge and skills required to implement and manage service brand guidelines in alignment with their organization's vision, mission, and values. This 19-hour course is designed to provide a deep understanding of the importance of service branding and its impact on organizational success. Leaders will learn to implement service brand guidelines effectively, ensuring they resonate with the organization's standards and enhance overall service delivery.

Participants will begin by understanding the organization's service brand, including the specific guidelines that define it. The course will then delve into the methods for implementing these guidelines in practical scenarios. Learners will also explore how to analyze the impact of these guidelines, gather relevant data, and identify any gaps between the current service delivery and the desired brand standards.

Furthermore, the course covers implementing corrective actions to enhance the performance of service brand guidelines, ensuring continuous alignment with organizational standards. Through a blend of lectures, group discussions, problem-solving activities, and e-learning modules, participants will gain practical insights and hands-on experience. This course is ideal for leaders and managers responsible for upholding and promoting their organization's service brand.