The "Engage in Service Innovation Initiatives" course is designed to equip professionals with the skills and knowledge needed to drive service innovation within their organizations. Service innovation is crucial for maintaining a competitive edge in today’s rapidly changing market. This 16-hour course covers the importance of service innovation, various types of service innovations, identifying service gaps, and generating innovative ideas to improve service delivery.

Learners will explore the concept of value co-creation, understanding how to engage customers as co-creators in the value chain. The course also emphasizes the importance of networked collaboration, coordinating internal and external resources, and integrating specialized competencies for seamless service delivery. Participants will learn techniques for generating and evaluating potential ideas through convergent and divergent thinking, ensuring that the best ideas are selected for implementation.

Furthermore, the course guides learners through the process of prototyping ideas to gain buy-in from stakeholders. This includes developing mock-ups, presenting ideas effectively, and following up to monitor progress. Through interactive lectures, group discussions, and practical exercises, participants will gain hands-on experience in service innovation. This course is ideal for professionals looking to foster a culture of innovation and drive continuous improvement in service operations.