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TRAININGVISION

Customer Experience Management

Analyse consumer behaviour implications on marketing strategy, understand customer segmentation, analyse buying patterns, manage customer experience, communicate effectively, and measure engagement satisfaction.

SSG Funding, SFC, UTAP

F2F + Online

40 Hrs

$1600 (Before Subsidy)

About the Course

The "Customer Experience Management" course is meticulously designed to equip professionals with the essential skills and knowledge to enhance customer satisfaction and loyalty. Over 40 hours, this comprehensive course covers analyzing customer data, developing engagement initiatives, and measuring customer satisfaction. Participants will learn to understand customer behaviors, segment analysis, and how to align engagement activities with the overall customer journey.


The course begins with an introduction to customer data analysis and the tools required for customer segment analysis. Learners will gain insights into the various customer segments, their requirements, and buying patterns. The next module focuses on proposing and implementing customer engagement initiatives based on data-driven insights. 


Participants will learn to align these initiatives with the overall customer journey, ensuring a seamless and satisfying customer experience.

Finally, the course covers determining and measuring indicators of customer engagement and satisfaction. Learners will explore different tracking methods and indicators to capture meaningful data. Through a blend of lectures, case studies, group discussions, and e-learning modules, participants will gain practical insights and hands-on experience. This course is ideal for marketing professionals, customer service managers, and anyone involved in customer experience management.

At the End of the Course, Learners Will Be Able To

  • Analyze customer data and research to inform marketing strategies.

  • Apply customer segment analysis tools to understand different customer segments.

  • Propose customer engagement initiatives based on data insights.

  • Align customer engagement activities with the overall customer journey.

  • Understand variables that influence customer buying patterns.

  • Identify components of a desired customer experience.

  • Oversee effective customer communications.

  • Determine indicators to capture and measure customer engagement.

  • Utilize various methods to track customer satisfaction.

  • Develop a comprehensive customer experience management plan.

Course Content

  • Introduction to Customer Experience Management

  • Analyzing Customer Data and Research

  • Types of Applied Behavior Analysis

  • Customer Segment Analysis Tools and Their Usage

  • Proposing Data-Driven Customer Engagement Initiatives

  • Aligning Engagement Activities with Customer Journey

  • Variables Influencing Customer Buying Patterns

  • Principles of Effective Customer Communication

  • Indicators and Methods for Tracking Customer Engagement

  • Measuring and Evaluating Customer Satisfaction

Your Path to Practical Skills

Master the art of customer experience management with our comprehensive course. Through practical, hands-on training, you will learn to analyze customer data, develop effective engagement initiatives, and measure customer satisfaction. Gain the skills needed to understand customer behaviors, segment your audience, and align engagement activities with the customer journey. Whether you're a marketing professional or a customer service manager, this course provides the tools and knowledge required to enhance customer satisfaction and drive business success.

Prerequisites

No prerequisites are required. This course is suitable for all levels of marketing and customer service professionals.

Who Should Attend This Course?

  • Marketing professionals seeking to improve customer engagement.

  • Customer service managers focused on enhancing customer experience.

  • Business analysts involved in customer data analysis.

  • Product managers aiming to align products with customer needs.

  • Anyone interested in mastering customer experience management.

Organisation Benefit Taking This Course

Organizations will benefit from professionals who can effectively analyze customer data, develop engagement initiatives, and measure customer satisfaction, leading to improved customer loyalty and business performance.

Individual Benefit Taking This Course

Individuals will gain valuable skills in customer experience management, enhancing their ability to drive customer satisfaction, improve engagement, and advance their careers in marketing and customer service.

Career Opportunity After Completing the Course

  • Customer Experience Manager

  • Marketing Analyst

  • Customer Service Manager

  • Product Manager

  • Business Analyst

  • Customer Engagement Specialist

Ready to Get Started?

Enhance your skills in customer experience management. Sign up now to take the first step towards driving customer satisfaction and business success!

What You'll Get?

  • Expert-Led Instruction: Learn from experienced professionals.

  • Hands-On Projects: Apply your knowledge in real-world scenarios.

  • Certification: Receive a certificate upon completion to showcase your skills.

Sign Up Today and Transform Your Future!

  • Our next batch starts soon. Limited seats available!

  • Contact Us Now - Don’t wait, secure your spot today!

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